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CEBL’s MONTRÉAL ALLIANCE SOLD TO LOCAL INVESTOR GROUP ALLI-OOP

January 20, 2025

Two-time NBA champion Anthony to form all-Montréal ownership group with Weeve co-founder Bouisson and businessman Paul-Hus

The Canadian Elite Basketball League (CEBL) announced Monday the Montréal Alliance has been purchased by Alli-Oop Investments, a newly formed local company led by Alliance General Manager and two-time NBA champion Joel Anthony, Léo Bouisson, co-founder of Weeve, and pharmacy owner Ian-Philip Paul-Hus. The team was formerly owned by the CEBL.


Under Alli-Oop Investments, this acquisition demonstrates the Alliance’s remarkable growth and solid foundation in Montréal’s sports landscape in just three short years of existence. The transition from a multi-franchise corporate structure to dedicated local owners demonstrates not only the Alliance’s viability but also its commitment to establishing deep and lasting roots in Montréal.


“Returning to Montréal as General Manager in 2021 was already a special moment, but becoming an owner of the team means even more to me,” said Joel Anthony. “My journey, from Montréal gyms to the NBA, has shown me how critical it is to have a solid foundation to grow basketball. Today, with this ownership group that is deeply committed to the city and the sport, we have an opportunity to build something lasting for Montréal. Our vision goes beyond wins on the court - we want to create a positive impact in the community and inspire the next generation of talent.”


Anthony, who played 490 NBA games and won two championships with the Miami Heat, brings invaluable experience from the highest level of basketball. His transition from player to general manager, and now owner, is a unique journey in Canadian professional sports.


“Basketball has always been part of my family’s story,” said Bouisson, whose grandfather co-founded Cholet Basket in France, a club known for developing NBA talent such as Rudy Gobert. “This connection to developing high-level basketball, combined with my entrepreneurial experience gives me a unique perspective on this project. Our group shares a common vision to make the Alliance a premier organization both on the court and in the community.”


“Being one of the first season ticket holders in 2022, and now becoming an owner, is a dream come true,” added Paul-Hus. “As a local business owner, I understand the importance of listening to the community. We are already aware of the improvements our fans want in the game-day experience, and we are committed to addressing them directly.”


Alongside this announcement, the organization also confirmed the renewal of its lease with the Verdun Auditorium through December 31, 2026, reaffirming its commitment to the Verdun community. The team will begin its fourth season in May 2025, with an expanded home schedule of 12 games.

The Verdun Auditorium, Montréal’s oldest arena, recently underwent a $44 million renovation. Originally opened in 1939, the historic venue serves as the home court, training center, and headquarters for the Alliance.


“The CEBL’s vision has always been to grow basketball in Canada by relying on local owners engaged in their communities,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “This transition to a Montréal-based ownership group, led by a figure as respected as Joel Anthony, perfectly embodies that vision and solidifies the Alliance as a mainstay in the Montréal community for years to come.”


The new ownership group is committed to enhancing the fan experience while maintaining the community engagement that has defined the Alliance since its inception.


“Our trademark has always been our connection with Montréal and the community,” explains Jo-Annie Charbonneau, President of the Alliance. “Whether through our community programs, our presence in schools, or our team’s accessibility to fans, we will continue to be a positive force in developing the sport in Montréal. The difference now is that we have the resources and expertise to have an even greater impact.”


This local ownership acquisition comes at a particularly dynamic time for Montréal basketball. With the rise of NBA talents like Bennedict Mathurin, Chris Boucher, and Luguentz Dort, and the sport’s growing popularity among youth, Montréal is increasingly establishing itself as a hub for Canadian basketball.


“Our city has always had an impressive talent pool,” Anthony noted. “With the Alliance, we not only aim to provide high-level entertainment but also create an environment where young talent can aspire to play professionally right here in Montréal.”


“This transition to local ownership strengthens our commitment to Montréal and its basketball community,” concluded Paul-Hus. “We are three owners who understand the reality of the Montréal market and share the same vision: to make the Alliance a winning organization that all Montrealer’s can be proud of.”


- CEBL -


About the Montréal Alliance

The Montréal Alliance, a professional basketball team in the Canadian Elite Basketball League (CEBL) since 202. Under the leadership of President Jo-Annie Charbonneau and General Manager Joel Anthony, a two-time NBA champion, the Alliance will begin its fourth season in May 2025. In January 2025, the team was acquired by Alli-Oop Investments, a 100% Montréal-based ownership group led by Joel Anthony, alongside Léo Bouisson and Ian-Philip Paul-Hus. The Alliance, which has seen two former players sign NBA contracts and features Ahmed Hill, the first player in league history to reach 1,000 career points, is distinguished by its community engagement and development of local talent. The team plays its home games at the Verdun Auditorium. For more information, visit www.alliancemontreal.ca.


About Alli-Oop Investments

Alley-Oop Investments is a Montréal-based company dedicated to developing professional basketball in the city. Founded by Joel Anthony, Léo Bouisson and Ian-Philip Paul-Hus, the company aims to establish strong foundations for the future of professional basketball in Montréal. Through its acquisition of the Montréal Alliance, Alley-Oop Investments is committed to creating a premier sports organization that combines on-court excellence, unique fan experience, and meaningful community impact.


About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. Twenty-two players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on InstagramTwitterTikTokLinkedInFacebook & YouTube.

January 20, 2025
Le double champion de la NBA Anthony s’associe à Bouisson, cofondateur de Weeve, et à l’homme d’affaires Paul-Hus pour former un groupe de propriétaires 100% montréalais
January 15, 2025
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Wednesday that Jermaine Anderson will once again lead the club as general manager and vice president of basketball operations, returning for a sixth season with the organization. Since being appointed general manager in December 2019, the Honey Badgers have accumulated a 43-43 (.500) overall record, featuring four consecutive CEBL Playoff appearances (2020-23), two CEBL Championship Weekend appearances (2020, 2022), and a CEBL Championship in 2022. “Despite experiencing some turnover over the past two years, our organization’s core values remain steadfast,” said Anderson. “We take immense pride in delivering a comprehensive and holistic player development experience. We are confident that we are well-positioned to foster a culture that empowers our players to excel both on and off the court.” During Anderson’s tenure, 10 players have elevated their careers to the NBA G League with four players signing contracts with NBA clubs, including Javonte Cooke (Oklahoma City Thunder), Lindell Wigginton (Milwaukee Bucks), Christian Vital (Toronto Raptors), and Nino Johnson (Utah Jazz). Since 2020, 75 of the 96 players who have worn the black and gold pinstripes have played professionally around the world in the fall following the season, excluding six players who returned to their respective university basketball programs. “Jermaine (Anderson) shares our organization's vision of creating a great experience for all our players which allows them to reach their full potential into the next stages of their careers,” said Josie Pingitore, vice president of the Brampton Honey Badgers. “He has built both a competitive and positive culture amongst our players, coaches, and staff, making our organization a desirable one to play for.” After joining the Honey Badgers organization more than five years ago, Anderson spent the CEBL off-season as a player development coach with the Shanghai Sharks of the Chinese Basketball Association from 2019-22. Before transitioning to a front office role, Anderson had an impressive 14-year playing career (2004-18) that totaled more than 80 international games representing Canada. He also suited up in 294 games for 15 teams in eight different countries across Europe from 2008-17. An Eastern Commerce Collegiate Institute graduate, Anderson earned a bachelor’s degree in marketing while playing at Fordham University. He averaged 10.6 points, 2.9 rebounds, 2.8 assists, and 30.2 minutes in 111 games during a four-year tenure with the Rams. Following his playing career, Anderson became a player development coach for Canada Basketball, handling player relations duties that ensured players had access to training facilities and health care across the country. In 2018, Anderson founded the Fifty For Free Youth Community Initiative, a not-for-profit organization based in Toronto and Halifax focused on building character, cultivating financial literacy, and developing basketball skills with youth from underserved communities. Anderson’s announcement follows the reveal of the Honey Badgers expanded 2025 schedule in December, featuring a slate of 24 games. Brampton’s campaign opens on the road May 18 against the Montreal Alliance, followed by a visit to the nation’s capital May 21 to take on the Ottawa BlackJacks. The Honey Badgers will then return home to host the Scarborough Shooting Stars on May 25 in the club’s home opener. Ticket packages to catch all of the action at the CAA Centre are now available, including season tickets , half season pack , group experiences , and more! Visit honeybadgers.ca/tickets or contact [email protected] for more information. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. Twenty-two players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN , TSN+ , RDS , Game+ , Next Level Sports & Entertainment and Courtside1891 . More information about the CEBL is available at CEBL.ca and @cebleague on Instagram , Twitter , TikTok , LinkedIn , Facebook & YouTube . 
December 18, 2024
The holiday season is about spending time and celebrating with friends and loved ones while also supporting important causes and initiatives in the community. The Honey Badgers front office staff visited the Regeneration Marketplace and the Regeneration Marketplace on Tuesday afternoon to sort food donations, portion meals, stock shelves and assist guests with food selection. “As leaders in our Brampton community, it is extremely important for us to collaborate with local organizations that continue to make a positive impact in the lives of others on a daily basis,” said Josie Pingitore, vice president of the Brampton Honey Badgers. “Our organization is committed to continue to make strides in our community growth, not only during the holiday season but throughout the calendar year.” Regeneration Marketplace is a local food bank in the heart of downtown Brampton, operating to provide quality, helpful food and household items for those in need in the community. Open 365 days a year, they proudly serve 39,000+ meals annually with more than 1,100 households receiving the necessary food and goods on a weekly basis. “Right now we are just inundated with donations, and the work the Honey Badgers did to help us sort saved us so much time,” said Katie Cleland, director of development at Regeneration Outreach Community. “This will help us get the food on the shelves much quicker so that we can serve more people this week.” The Honey Badgers staff were also joined by Amisha Moorjani, owner of The Food Quotient, and Rod Power, City of Brampton Councillor of Wards 7 and 8. This is one of many initiatives that the Honey Badgers and Councillor Power have collaborated on this holiday season, including turkey drives and Christmas dinners for underprivileged youth. To learn more about how you can contribute to the Regeneration Office & Meal Program or Regeneration Marketplace, please contact [email protected] or visit www.regenbrampton.com .
December 4, 2024
Chaque équipe visitera chaque ville en 2025 alors que la ligue dévoile le calendrier de sa septième saison
December 4, 2024
Every team visits every city in 2025 as league unveils CEBL 2025 schedule for seventh season
November 28, 2024
LANGLEY, BC - The Vancouver Bandits professional basketball team is proud to announce the launch of the Bandits Community Foundation - the team’s dedicated charitable and philanthropic arm. This foundation is committed to empowering youth and driving positive change across British Columbia through innovative basketball and education programs. The Bandits Community Foundation will prioritize creating pathways for youth and adults to excel both on and off the court. Its initiatives include supporting local nonprofits, increasing access to basketball in underserved communities, and creating meaningful opportunities for individuals to engage in the sport—all while fostering community connections and personal growth. “We believe in the power of community and the ability of sports to inspire, unite, and create lasting change,” said Dylan Kular, Executive Director of the Bandits Community Foundation. “The launch of the Bandits Community Foundation is a commitment to giving back and empowering the next generation. Together, we are building a brighter future, one bucket at a time.” To guide this effort, the Bandits Community Foundation will be guided by an esteemed Board of Directors: Shawn Dheensaw, Basketball BC Executive Director Teresa Gabriele, Canada Basketball national team alumni Charles Hethey, O’Neil Law LLP Lawyer and Partner Dylan Kular, Vancouver Bandits Basketball Team President Peter Natrall, ISPARC Regional Coordinator Kim Smith-Gaucher, 3x3 Canada Basketball Women’s Head Coach Lucky Toor, TGL Group CPA’s LLP Co-Founder and Partner Full biographies of the Foundation’s board members can be found here . In addition to basketball-centred programs, the Foundation will support local charities, schools, and community organizations through scholarships, mentorship opportunities, and event collaborations. Its overarching vision is to ensure sport and education are accessible to all, regardless of socio-economic circumstances. The Vancouver Bandits have long championed community engagement through initiatives such as: Court Projects: Building and refurbishing outdoor basketball courts across BC Bandits School Tour: Delivering cost-free basketball workshops and practice instruction to high school teams Community Champion Initiative: Providing youth and families in need with the special experience of a Vancouver Bandits game Indigenous Basketball Collective: A partnership with the Indigenous Sport, Physical Activity & Recreation Council to foster opportunities for Indigenous players and coaches The Bandits Community Foundation invites individuals and businesses to join its mission, amplifying its impact through donations and partnerships. Every contribution helps provide vital tools, experiences, and support for youth to thrive. For more information about the Bandits Community Foundation, its programs, or ways to get involved, visit www.banditsfoundation.ca . Follow the Foundation’s journey on social media: Instagram , Facebook , and Twitter @BanditsFoundation.
November 21, 2024
The Canadian Elite Basketball League mourns the loss of one of our most beloved players, Chad Posthumus. Chad was a founding player in our league, helping lead Saskatchewan to the inaugural CEBL championship in 2019. He was a fan favourite in ensuing years playing with Ottawa and Winnipeg and representing Edmonton and Brampton in international tournaments. Chad had a love for people and for the game of basketball that lit up even the largest arenas. His spirit and passion touched the hearts of fans and inspired teammates and all of us blessed to have shared Chad’s all-too-brief life with him. Chad represented the best in aspiring Canadian basketball players during his professional career in Japan, Argentina, and here at home. Off the court he was an Academic All-American in college and was a dedicated advocate for those living with Diabetes. The impact Chad made on our world is as undeniable as the force that he was on the court. Our deepest sympathies go out to Chad’s family, his legion of friends, fans, and teammates, and to the Winnipeg Sea Bears organization. - CEBL -
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