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May 22, 2026
David Asper, owner and Chair of the Winnipeg Sea Bears, is pleased to announce the appointment of Rhéanne Marcoux as team President, effective June 1, 2026. Marcoux has been serving as Chief Brand and Experience Officer since January 2026, and prior to that, worked closely with the Sea Bears as an external consultant and staff mentor. Asper will remain as Chair of the Sea Bears and, as a co-owner of the Canadian Elite Basketball League, will continue as the team’s Director on the League Board, where he currently serves on its Executive Committee. “Rhéanne is a proven success in professional sports in Winnipeg, and her impact with the Bombers is truly national – for both the team and the CFL itself,” said Asper. “Since joining the Sea Bears, she has fundamentally transformed how this organization operates, from implementing new systems and processes to establishing long-term team culture across the organization. This appointment is the natural next step, and I’m looking forward to having our fans and our entire organization benefit from her leadership.” Over an 11-year tenure with the Winnipeg Blue Bombers, Marcoux rose from the marketing department to Vice President, Marketing and Communications for the 112th Grey Cup, where she led the brand strategy, content creation, fan engagement, and communications apparatus for one of the CFL’s most iconic franchises. Her work culminated in overseeing the marketing and communications efforts for the 2026 Grey Cup Festival, a national tentpole event that showcased Winnipeg on the country’s biggest stage. Prior to her time with the Blue Bombers, Marcoux built a diverse career across broadcast journalism with Radio Canada, sports marketing with True North Sports and Entertainment, and as founder of her own creative agency. She holds a degree in communications and is an alumna of Red River College and the University of Winnipeg. A content strategist, design specialist, multimedia expert, and brand builder, Marcoux is known for her ability to create emotional connections between fans and the brands they love. Her approach goes beyond traditional advertising – it’s rooted in storytelling, creative ambition, and a deep understanding of what turns casual fans into lifelong ones. Since arriving at the Sea Bears in January 2026, Marcoux has implemented a new CRM, launched a marketing automation system, introduced project management infrastructure, and led a brand and culture reset across the organization. As President, she will oversee all business operations, brand strategy, revenue, marketing, ticketing, partnerships, fan experience, and community engagement. “When I came on board, I saw an organization with incredible potential and a fan base that was ready for more,” said Marcoux. “Over the past several months, we’ve been building new foundations – new systems, new processes and a new way of working together. There’s a lot of building left to do, but we are so fortunate to have a fantastic staff and I’m excited to continue to grow the Sea Bears organization together.”
May 22, 2026
David Asper, owner and Chair of the Winnipeg Sea Bears, is pleased to announce the appointment of Rhéanne Marcoux as team President, effective June 1, 2026. Marcoux has been serving as Chief Brand and Experience Officer since January 2026, and prior to that, worked closely with the Sea Bears as an external consultant and staff mentor. Asper will remain as Chair of the Sea Bears and, as a co-owner of the Canadian Elite Basketball League, will continue as the team’s Director on the League Board, where he currently serves on its Executive Committee. “Rhéanne is a proven success in professional sports in Winnipeg, and her impact with the Bombers is truly national – for both the team and the CFL itself,” said Asper. “Since joining the Sea Bears, she has fundamentally transformed how this organization operates, from implementing new systems and processes to establishing long-term team culture across the organization. This appointment is the natural next step, and I’m looking forward to having our fans and our entire organization benefit from her leadership.” Over an 11-year tenure with the Winnipeg Blue Bombers, Marcoux rose from the marketing department to Vice President, Marketing and Communications for the 112th Grey Cup, where she led the brand strategy, content creation, fan engagement, and communications apparatus for one of the CFL’s most iconic franchises. Her work culminated in overseeing the marketing and communications efforts for the 2026 Grey Cup Festival, a national tentpole event that showcased Winnipeg on the country’s biggest stage. Prior to her time with the Blue Bombers, Marcoux built a diverse career across broadcast journalism with Radio Canada, sports marketing with True North Sports and Entertainment, and as founder of her own creative agency. She holds a degree in communications and is an alumna of Red River College and the University of Winnipeg. A content strategist, design specialist, multimedia expert, and brand builder, Marcoux is known for her ability to create emotional connections between fans and the brands they love. Her approach goes beyond traditional advertising – it’s rooted in storytelling, creative ambition, and a deep understanding of what turns casual fans into lifelong ones. Since arriving at the Sea Bears in January 2026, Marcoux has implemented a new CRM, launched a marketing automation system, introduced project management infrastructure, and led a brand and culture reset across the organization. As President, she will oversee all business operations, brand strategy, revenue, marketing, ticketing, partnerships, fan experience, and community engagement. “When I came on board, I saw an organization with incredible potential and a fan base that was ready for more,” said Marcoux. “Over the past several months, we’ve been building new foundations – new systems, new processes and a new way of working together. There’s a lot of building left to do, but we are so fortunate to have a fantastic staff and I’m excited to continue to grow the Sea Bears organization together.”

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NEWS

May 22, 2026
David Asper, owner and Chair of the Winnipeg Sea Bears, is pleased to announce the appointment of Rhéanne Marcoux as team President, effective June 1, 2026. Marcoux has been serving as Chief Brand and Experience Officer since January 2026, and prior to that, worked closely with the Sea Bears as an external consultant and staff mentor. Asper will remain as Chair of the Sea Bears and, as a co-owner of the Canadian Elite Basketball League, will continue as the team’s Director on the League Board, where he currently serves on its Executive Committee. “Rhéanne is a proven success in professional sports in Winnipeg, and her impact with the Bombers is truly national – for both the team and the CFL itself,” said Asper. “Since joining the Sea Bears, she has fundamentally transformed how this organization operates, from implementing new systems and processes to establishing long-term team culture across the organization. This appointment is the natural next step, and I’m looking forward to having our fans and our entire organization benefit from her leadership.” Over an 11-year tenure with the Winnipeg Blue Bombers, Marcoux rose from the marketing department to Vice President, Marketing and Communications for the 112th Grey Cup, where she led the brand strategy, content creation, fan engagement, and communications apparatus for one of the CFL’s most iconic franchises. Her work culminated in overseeing the marketing and communications efforts for the 2026 Grey Cup Festival, a national tentpole event that showcased Winnipeg on the country’s biggest stage. Prior to her time with the Blue Bombers, Marcoux built a diverse career across broadcast journalism with Radio Canada, sports marketing with True North Sports and Entertainment, and as founder of her own creative agency. She holds a degree in communications and is an alumna of Red River College and the University of Winnipeg. A content strategist, design specialist, multimedia expert, and brand builder, Marcoux is known for her ability to create emotional connections between fans and the brands they love. Her approach goes beyond traditional advertising – it’s rooted in storytelling, creative ambition, and a deep understanding of what turns casual fans into lifelong ones. Since arriving at the Sea Bears in January 2026, Marcoux has implemented a new CRM, launched a marketing automation system, introduced project management infrastructure, and led a brand and culture reset across the organization. As President, she will oversee all business operations, brand strategy, revenue, marketing, ticketing, partnerships, fan experience, and community engagement. “When I came on board, I saw an organization with incredible potential and a fan base that was ready for more,” said Marcoux. “Over the past several months, we’ve been building new foundations – new systems, new processes and a new way of working together. There’s a lot of building left to do, but we are so fortunate to have a fantastic staff and I’m excited to continue to grow the Sea Bears organization together.”
May 21, 2026
The Niagara River Lions announced today the signing of 6’5 American guard Donald Carey for the 2026 Canadian Elite Basketball League (CEBL) season. Carey will join the team for this Friday’s game versus the Winnipeg Sea Bears . Carey joins the River Lions after a 2025-26 campaign which saw him feature for the Leicester Riders of the SLB and Rayos de Hermosillo of the Mexican CIBACOPA . He led both teams in assists and steals, combining for averages of 16.3 points, 4.7 rebounds, 5.9 assists, and 1.6 steals per game on the season. The Upper Marlboro, Maryland native started his collegiate career with the Mount St. Mary’s Mountaineers . Carey found his stride midway into the season winning NEC Rookie of the Week with averages of 12.5 points, 5.5 assists, and 2.0 steals per game while shooting 60% from the field and 63% from three. Carey spent his sophomore season at Siena University before transferring to Georgetown University . In Carey’s second season with the Hoyas he averaged college career highs of 13.5 points, 1.5 steals, and 33.8 minutes per game in addition to being awarded the Big East Sportsmanship Award. Carey spent his final season of college in his home state with the University of Maryland , where, in his lone year with the Terrapins , he started 33 games, averaging 7.4 points, 4.7 rebounds, and 1.8 assists per game. After college Carey started his professional career with the Maine Celtics of the NBA G League , where he played for 2 seasons. In Carey’s second season he earned a bigger role in the rotation as a key contributor off the bench, averaging 5.8 points, 2.2 rebounds, and 1.2 assists per game. After Carey’s stint in the G League he headed overseas to the Otago Nuggets of the NZ NBL where he blossomed into a starring role, leading the nuggets with 22.4 points, 5.6 Assists, 1.5 Steals, and 35.6 minutes per game. ### About the Niagara River Lions The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court.
May 20, 2026
It’s early days in this CEBL season as teams go through the learning process of discovering who they are and what they might become. But squint closely enough, and the tiniest signs of which teams might emerge as contenders are beginning to show. In fact, you don’t even have to squint all that much to notice Brampton’s 2-0 record and plus-24 point differential. On the west coast, Vancouver’s 124-point opening-game outburst also put opponents on notice. Interestingly, both of those squads will get a unique test in the form of a rematch as we enter the second full week of action. The Honey Badgers will meet the Ottawa BlackJacks in the nation’s capital after Javonte Smart and company gave Brampton a scare on its home court. Meanwhile, the Bandits will get another shot at the Edmonton Stingers — this time at home — after a 13-point loss on Saturday. Let’s dive a little deeper into those two marquee games… Honey Badgers (2-0) vs. BlackJacks (2-1) — Thursday, 7:30 p.m. ET, The Arena at TD Place (CBC Gem, YouTube, CEBL+) Sean East II has come as advertised in his first year with the Honey Badgers. The MVP runner-up last season, East II has scored 47 points, tallied 24 assists and 14 rebounds while shooting 50 per cent from three-point range through two games — exactly why General Manager Jermaine Anderson brought him in. But East II hasn’t done it alone, getting help from Matthew Moncrieffe’s 21 combined rebounds and Cameron Tyson’s incredible outburst of eight three-pointers in the 91-86 win over Ottawa. The BlackJacks, on the other side, might be pointing at that very shooting as a reason for optimism. Ottawa shot just 25 per cent from beyond the arc compared to Brampton’s 48 per cent, with Tyson hitting half of his attempts alone. If the BlackJacks can close that gap at all, it could make all the difference. Ottawa appears to have carried some momentum from the end of last season, when it found a winning mix led by Javonte Smart only to be undone by playoff absences. Smart, in particular, has picked up where he left off, putting up 71 points and 28 assists through three games, including wins over Calgary Surge and defending-champion Niagara River Lions. However, for Ottawa to avoid fighting uphill like it did last season, an early win over the Honey Badgers would be crucial in keeping the standings close and the head-to-head tiebreaker in play. Lose, and the separation becomes significant already. For Brampton, which entered the season with big expectations, it’s a chance to prove all the hype was warranted. Stingers (1-1) vs. Bandits (1-1) — Friday, 5 p.m. PT / 6 p.m. MT / 8 p.m. ET, Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) On paper, Vancouver might just be the best team in the West. Of course, the games aren’t played on paper, and the Stingers have proven they might be a force too despite losing East II along with Keon Ambrose-Hylton to the Honey Badgers in the off-season. Which means there’s plenty at stake in this rematch in terms of both perception — Edmonton would surely gain lots of confidence from another victory here — and the reality of the standings. After losing MVP Mitch Creek in the off-season, the Bandits might have stumbled onto an immediate replacement in Jaelen House, who leads the league with 60 points despite starting just one of two games. House, a 25-year-old American, is second in shot attempts only behind noted gunner Teddy Allen, though he also has 14 assists. Elsewhere, cemented CEBL stars Tevian Jones and Tyrese Samuel have also enjoyed strong starts, with both shooting over 59 per cent from the floor. Edmonton, meanwhile, has been led by the wonderfully named Dain Dainja, who erupted for a 25-point, 14-rebound effort in the win over the Bandits. Preventing Dainja from having that kind of night again will be among the keys for the Bandits in the home opener. And whichever team emerges victorious in this game will present itself as the top challenger to the West-leading Winnipeg Sea Bears. Weekly schedule (8 games) Game #12 – Thursday, May 21 – SSK at SSS – 11 a.m. ET / 9 a.m. CST – Toronto Pan Am Sports Centre (CBC Gem, YouTube, CEBL+) Game #13 – Thursday, May 21 – BHB at OTT – 7:30 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #14 – Friday, May 22 – NRL at WPG – 8 p.m. CDT / 9 p.m. ET – Canada Life Centre (CBC Gem, YouTube, CEBL+) Game #15 – Friday, May 22 – EDM at VAN – 7 p.m. PT / 8 p.m. MT / 10 p.m. ET – Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) Game #16 – Saturday, May 23 – MTL at OTT – 7 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #17 – Sunday, May 24 – NRL at EDM – 5 p.m. MT / 7 p.m. ET – Edmonton EXPO Centre (CBC Gem, YouTube, CEBL+) Game #18 – Sunday, May 24 – CGY at VAN – 5 p.m. PT / 6 p.m. MT / 8 p.m. ET – Envision Financial Court at Langley Events (CBC Gem, YouTube, CEBL+) Game #19 – Monday, May 25 – WPG at BHB – 7:30 p.m. ET / 6:30 p.m. CDT – CAA Centre (CBC Gem, YouTube, CEBL+) For the full 2026 CEBL schedule, please visit cebl.ca/games . ###
May 18, 2026
he Niagara River Lions announced today the signing of 6’5 American guard Keonte Kennedy for the 2026 Canadian Elite Basketball League (CEBL) season. Kennedy will join the team for their season opening game tonight versus the Ottawa Blackjacks. Kennedy joins the team after just days ago finishing his season with Imortal Albufeira of the Liga Betclic in Portugal where he led the team with 17.4 points per game and averaged 4.9 rebounds and 2.2 assists in 24 games. The Austin, Texas native graduated from the University of California, Berkeley , where, in his lone year with the Bears , he started all 25 games he played, averaging 9.3 points, 4.7 rebounds, 1.8 assists. He finished the season strong, shooting over 42% from three-point range across the final eight games and recording 13 double-figure scoring performances. Prior to Cal, Kennedy averaged 9.2 points per game at the University of Memphis and enjoyed a breakout season at University of Texas at El Paso (UTEP) 2021-22, where he posted 14.1 points, 6.1 rebounds and 1.8 steals per game. Kennedy began his professional career with Umea BSKT of the Swedish Basketball League (SBL) for the 2024-2025 season and finished that year with Sporting FC in Portugal. The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court. For more information, visit www.riverlions.ca or follow on social: @NiagaraRiverLions on IG , FB , TikTok , & LinkedIn and @RiverLions on X . ###
May 15, 2026
Al Whitley was content in his post-basketball life after 22 years in the Dallas Mavericks front office. Then, Leonard Asper bought the Brampton Honey Badgers. Asper, a friend and business associate of Mark Cuban, sought expertise from the ex-Mavericks owner. Cuban referred him to Whitley, and it didn’t take long for the relationship to become official. “When it was presented to me,” recalled Whitley, now CEO of the Honey Badgers, “I think it was just an opportunity I couldn't say no to.” Whitley’s hire was announced in November. Six months later, Cuban joined the team’s ownership group. In between, the Honey Badgers rebuilt their entire franchise, including a trio of star free-agent signings in MVP runner-up Sean East II, Defensive Player of the Year Jameer Nelson Jr., and Canadian forward Keon Ambrose-Hylton. “Everybody's energized. We call it the new era in Brampton. I think the community is seeing that and embracing that. And we can't wait,” Whitley said. That new era of Honey Badgers basketball will tip off Friday when the team hosts the Ottawa BlackJacks at the CAA Centre (7:30 p.m. ET, CBC Gem/YouTube/CEBL+). Brampton is looking to bounce back from a pair of seasons in which its combined record was 11-33, including a 5-19 mark last year. The Honey Badgers have not won a playoff game since the franchise’s lone title in 2022. Of course, there’s plenty of reason to believe that could change now. And Whitley isn’t shying away from it. “Our expectations are to compete for a championship. That's Day 1. That's been the message. That’s gonna be our standard,” Whitley said. East II, the 26-year-old from Louisville, said it all begins with one simple goal. “We’re definitely going to be better than last year. That’s what we’re going towards. … We’re just going to keep putting the work in and see what you guys think,” the star guard said. For the 52-year-old Whitley, who’s been around Canadian basketball royalty his entire life — from growing up with Steve Nash to crossing paths with him in Dallas — the chance to make a direct impact on Canadian basketball through the Honey Badgers was greatly appealing. He said he’s kept tabs on the CEBL throughout its existence and received positive reviews from Mavericks coaches who spent time in the league. “This is the golden age of Canadian basketball. The talent in the NBA is unbelievable. And so anything I can do to help grow the game up here through my experiences in the NBA and beyond, I was definitely all in to try,” Whitley said. The Honey Badgers project was a big one, but Whitley knew he could lean on his expertise from his time in the NBA. After all, he was there as Dirk Nowitzki broke through for an NBA title in 2011, and he watched as great point guards like Nash, Jason Kidd and Luka Doncic plied their trades in Dallas. “For me it was just the gratitude to be around them every day, to see their approach, to see their mindset, how disciplined they are, what they do, that the small things matter, attention to detail matters. To be a part of that and see these guys on a day-to-day basis was an incredible experience for me and one that I did not take for granted,” Whitley said. Perhaps that point-guard influence is why Whitley targeted East II and Nelson Jr. among his key free-agent additions. East II enjoyed a remarkable first CEBL season with the Edmonton Stingers last year, when he put up the most points in the league while averaging 22.8 per game to go with 4.8 rebounds and 4.3 assists on 53.4 per cent shooting. Nelson Jr., meanwhile, paced the league in total steals and steals per game. “They got the right program over here,” East II said. “Like an NBA facility, running like an NBA organization. I don't know, just something about it was interesting to me. I just gravitated towards it.” Indeed, Whitley said player development was a key part of his free-agency pitch. “Our job is that these guys all come in and they are better when they leave. And how are they better? We have the system in place with our scouts, with our coaching staff, with my NBA experience, even at our executive level with our GM and assistant GM, where these guys are going to get better this summer,” Whitley said. “And we've kind of set it up like a G League type of environment in terms of development, right? We're trying to get them their next jobs and that's our job.” East II said Ambrose-Hylton was already aboard when he was first approached after a G League game about joining the Honey Badgers. It was only later that Nelson Jr. — who he has played with and against since college — also made the move. None of them knew at the time, of course, that they would be playing for Cuban-owned team. For Whitley, however, that was just a natural progression of the rapidly rising Honey Badgers. “There's a loyalty aspect there that goes a long way with Mark,” Whitley said. “Mark, at the end of the day, is a basketball junkie. He loves the game and he wants to see it grow on a world stage and he knows a ton about Canada. He's been up here a bunch of times with myself and my friends, he thinks Toronto and the GTA is a world-class city, so I think it was a very easy decision for him.” Even still, it was among the first things East II mentioned when asked about his new digs. “I like the city. It's pretty big. Nice apartments. Everything's nice. Nice facilities. Great arena. Great everything, man. Just got Mark Cuban on ownership. Everything's great. High energy. Just got to get it rolling towards the season,” he said. Whitley said the biggest lesson he learned over decades with Cuban in Dallas was that the fan experience is most important. In the CEBL, he said, that manifests itself in target time, when the action increases in excitement instead of turning into a foul-fest. But he also knows the ultimate fan experience ends in a win. “We want to be a franchise that our community is proud of on and off the court. And so that's my mindset,” Whitley said. “It's affordable entertainment. These are incredibly talented basketball players. The competition this year is going to be the best it's ever been in CEBL history, in my opinion. And we can't wait to get started.”
May 14, 2026
The Winnipeg Sea Bears today announced the club has signed point guard Trey McGowens for the upcoming Canadian Elite Basketball League season. McGowens (6-3, 190, University of Pittsburgh; born: May 15, 2000, in Pendleton, South Carolina) arrives in Winnipeg following a 2025–26 season with the NBA G League’s Austin Spurs, where he averaged 6.4 points, 1.9 rebounds and 1.4 assists per game. McGowens also competed in the EuroCup with the Trefl Sopot in Poland. In 2023–24, McGowens split time between three NBA G League teams; the Long Island Nets, College Park Skyhawks and Raptors 905, and made his first CEBL appearance with the Edmonton Stingers, where he led the team in scoring at 15.7 points per game while adding 4.6 rebounds, 3.2 assists and 2.2 steals. With the College Park Skyhawks in that same season, he averaged 12.1 points, 4.1 rebounds, 3.4 assists and 2.9 steals across seven games. McGowens has also represented the United States on the international stage and was named MVP of the 2023 FIBA 3x3 U23 World Cup in Lublin, Poland, leading Team USA to a gold medal in the country’s first-ever U23 World Cup title. McGowens finished as the tournament’s top scorer with 54 points and starred in the gold-medal final with 10 points in a 21–3 victory over Israel. The point guard played four collegiate seasons across the University of Pittsburgh (2018-19) and the University of Nebraska. As a freshman at Pittsburgh, he set the freshman single-game records for points (33), steals (7) and free throws (18), and was named ACC Rookie of the Week in both December 2018 and January 2019. After transferring to Nebraska, he averaged 10.7 points, 3.9 rebounds, 2.3 assists and 1.4 steals per game in 2020–21, ranking among the Big Ten leaders in scoring, assists and steals. The Sea Bears home opener is this Saturday, May 16 against the Saskatoon Mamba. Don't miss out, the first 5,000 fans through the doors get a free pair of Sea Bears Summer sunglasses. Get your tickets today.
May 14, 2026
Javan Johnson, a 6’7 forward from Decatur, brings scoring versatility, athleticism, and professional experience to Scarborough’s frontcourt. Known for his ability to stretch the floor, attack off the dribble, and defend multiple positions, Johnson adds another dynamic two-way piece to the Shooting Stars roster. Professional Journey Johnson joins the Shooting Stars following professional experience in the NBA G League and international basketball, where he continued to develop his offensive consistency and defensive versatility against high-level competition. His professional background and ability to contribute in multiple roles make him a valuable addition heading into the 2026 CEBL season. NCAA Career Johnson completed his collegiate career with the DePaul Blue Demons after beginning his NCAA journey with the Troy Trojans. During his time at DePaul, Johnson established himself as one of the team’s top scoring options and a versatile offensive threat in the Big East Conference. In the 2021–22 season, he averaged 15.5 points and 7.0 rebounds per game while showcasing his ability to score from the perimeter and finish in transition. Throughout his collegiate career, Johnson earned recognition for his athleticism, rebounding ability, and offensive versatility, consistently impacting games on both ends of the floor. International & Development Experience Following college, Johnson continued his professional development through the NBA G League and overseas opportunities, gaining valuable experience against elite competition and expanding his all-around game. Pro Impact Johnson’s size, versatility, and scoring ability give the Shooting Stars another athletic and skilled option in the frontcourt. His ability to defend multiple positions, create offence, and stretch the floor makes him a strong fit within Scarborough’s fast-paced style of play. With Johnson joining the lineup, the Shooting Stars continue to build a deep and competitive roster ready to contend for a championship in the 2026 CEBL season.
May 14, 2026
The Montreal Alliance announced today the signing of guard Javon Freeman-Liberty, a former Toronto Raptors player and one of the NBA G League’s most dynamic two-way guards. Freeman-Liberty brings NBA experience to Montreal after appearing in 22 games with the Toronto Raptors during the 2023–24 season, including six starts. The 6-foot-3 guard averaged 7.0 points, 3.2 rebounds, and 1.8 assists per game while showcasing his athleticism, versatility, and ability to impact both ends of the floor at the highest level. The Chicago native also established himself as a standout performer in the NBA G League. During his stint with the Raptors 905 in 2023–24, Freeman-Liberty averaged 24.0 points, 6.8 rebounds, and 4.0 assists per game, delivering multiple dominant scoring performances, including a 40-point outing against the Texas Legends (January 9, 2024). Most recently, Freeman-Liberty competed with the Long Island Nets in the NBA G League, continuing to demonstrate his playmaking ability while averaging over 13 points per game. Before turning professional, Freeman-Liberty starred at DePaul University, where he emerged as one of the top guards in the BIG EAST Conference. In his final collegiate season, he averaged 21.7 points, 7.2 rebounds, and 3.2 assists per game, including a 39-point performance against St. John’s (February 27, 2022). “Any time you can add a player with high-level experience and a proven track record across multiple leagues, it raises the level of your team,” said Alliance General Manager and Co-Owner Joel Anthony. “Javon has a natural ability to score, a strong feel for the game, and the capacity to step up in big moments. Those are qualities we value and believe will fit well within our coaches’ system heading into the upcoming season.” Throughout his professional career, Freeman-Liberty has averaged 17.8 points, 5.5 rebounds, and 3.1 assists per game. Now, after establishing himself as a proven scorer at every level, Freeman-Liberty brings his experience and scoring ability to Montreal for the 2026 CEBL season. -REPMTL- About the Montreal Alliance The Montreal Alliance is a professional basketball team competing in the Canadian Elite Basketball League (CEBL), Canada’s premier summer basketball league. The organization is committed to delivering high-level basketball and an engaging experience for fans in Montreal and across Quebec.
May 22, 2026
David Asper, owner and Chair of the Winnipeg Sea Bears, is pleased to announce the appointment of Rhéanne Marcoux as team President, effective June 1, 2026. Marcoux has been serving as Chief Brand and Experience Officer since January 2026, and prior to that, worked closely with the Sea Bears as an external consultant and staff mentor. Asper will remain as Chair of the Sea Bears and, as a co-owner of the Canadian Elite Basketball League, will continue as the team’s Director on the League Board, where he currently serves on its Executive Committee. “Rhéanne is a proven success in professional sports in Winnipeg, and her impact with the Bombers is truly national – for both the team and the CFL itself,” said Asper. “Since joining the Sea Bears, she has fundamentally transformed how this organization operates, from implementing new systems and processes to establishing long-term team culture across the organization. This appointment is the natural next step, and I’m looking forward to having our fans and our entire organization benefit from her leadership.” Over an 11-year tenure with the Winnipeg Blue Bombers, Marcoux rose from the marketing department to Vice President, Marketing and Communications for the 112th Grey Cup, where she led the brand strategy, content creation, fan engagement, and communications apparatus for one of the CFL’s most iconic franchises. Her work culminated in overseeing the marketing and communications efforts for the 2026 Grey Cup Festival, a national tentpole event that showcased Winnipeg on the country’s biggest stage. Prior to her time with the Blue Bombers, Marcoux built a diverse career across broadcast journalism with Radio Canada, sports marketing with True North Sports and Entertainment, and as founder of her own creative agency. She holds a degree in communications and is an alumna of Red River College and the University of Winnipeg. A content strategist, design specialist, multimedia expert, and brand builder, Marcoux is known for her ability to create emotional connections between fans and the brands they love. Her approach goes beyond traditional advertising – it’s rooted in storytelling, creative ambition, and a deep understanding of what turns casual fans into lifelong ones. Since arriving at the Sea Bears in January 2026, Marcoux has implemented a new CRM, launched a marketing automation system, introduced project management infrastructure, and led a brand and culture reset across the organization. As President, she will oversee all business operations, brand strategy, revenue, marketing, ticketing, partnerships, fan experience, and community engagement. “When I came on board, I saw an organization with incredible potential and a fan base that was ready for more,” said Marcoux. “Over the past several months, we’ve been building new foundations – new systems, new processes and a new way of working together. There’s a lot of building left to do, but we are so fortunate to have a fantastic staff and I’m excited to continue to grow the Sea Bears organization together.”
May 21, 2026
The Niagara River Lions announced today the signing of 6’5 American guard Donald Carey for the 2026 Canadian Elite Basketball League (CEBL) season. Carey will join the team for this Friday’s game versus the Winnipeg Sea Bears . Carey joins the River Lions after a 2025-26 campaign which saw him feature for the Leicester Riders of the SLB and Rayos de Hermosillo of the Mexican CIBACOPA . He led both teams in assists and steals, combining for averages of 16.3 points, 4.7 rebounds, 5.9 assists, and 1.6 steals per game on the season. The Upper Marlboro, Maryland native started his collegiate career with the Mount St. Mary’s Mountaineers . Carey found his stride midway into the season winning NEC Rookie of the Week with averages of 12.5 points, 5.5 assists, and 2.0 steals per game while shooting 60% from the field and 63% from three. Carey spent his sophomore season at Siena University before transferring to Georgetown University . In Carey’s second season with the Hoyas he averaged college career highs of 13.5 points, 1.5 steals, and 33.8 minutes per game in addition to being awarded the Big East Sportsmanship Award. Carey spent his final season of college in his home state with the University of Maryland , where, in his lone year with the Terrapins , he started 33 games, averaging 7.4 points, 4.7 rebounds, and 1.8 assists per game. After college Carey started his professional career with the Maine Celtics of the NBA G League , where he played for 2 seasons. In Carey’s second season he earned a bigger role in the rotation as a key contributor off the bench, averaging 5.8 points, 2.2 rebounds, and 1.2 assists per game. After Carey’s stint in the G League he headed overseas to the Otago Nuggets of the NZ NBL where he blossomed into a starring role, leading the nuggets with 22.4 points, 5.6 Assists, 1.5 Steals, and 35.6 minutes per game. ### About the Niagara River Lions The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court.
May 20, 2026
It’s early days in this CEBL season as teams go through the learning process of discovering who they are and what they might become. But squint closely enough, and the tiniest signs of which teams might emerge as contenders are beginning to show. In fact, you don’t even have to squint all that much to notice Brampton’s 2-0 record and plus-24 point differential. On the west coast, Vancouver’s 124-point opening-game outburst also put opponents on notice. Interestingly, both of those squads will get a unique test in the form of a rematch as we enter the second full week of action. The Honey Badgers will meet the Ottawa BlackJacks in the nation’s capital after Javonte Smart and company gave Brampton a scare on its home court. Meanwhile, the Bandits will get another shot at the Edmonton Stingers — this time at home — after a 13-point loss on Saturday. Let’s dive a little deeper into those two marquee games… Honey Badgers (2-0) vs. BlackJacks (2-1) — Thursday, 7:30 p.m. ET, The Arena at TD Place (CBC Gem, YouTube, CEBL+) Sean East II has come as advertised in his first year with the Honey Badgers. The MVP runner-up last season, East II has scored 47 points, tallied 24 assists and 14 rebounds while shooting 50 per cent from three-point range through two games — exactly why General Manager Jermaine Anderson brought him in. But East II hasn’t done it alone, getting help from Matthew Moncrieffe’s 21 combined rebounds and Cameron Tyson’s incredible outburst of eight three-pointers in the 91-86 win over Ottawa. The BlackJacks, on the other side, might be pointing at that very shooting as a reason for optimism. Ottawa shot just 25 per cent from beyond the arc compared to Brampton’s 48 per cent, with Tyson hitting half of his attempts alone. If the BlackJacks can close that gap at all, it could make all the difference. Ottawa appears to have carried some momentum from the end of last season, when it found a winning mix led by Javonte Smart only to be undone by playoff absences. Smart, in particular, has picked up where he left off, putting up 71 points and 28 assists through three games, including wins over Calgary Surge and defending-champion Niagara River Lions. However, for Ottawa to avoid fighting uphill like it did last season, an early win over the Honey Badgers would be crucial in keeping the standings close and the head-to-head tiebreaker in play. Lose, and the separation becomes significant already. For Brampton, which entered the season with big expectations, it’s a chance to prove all the hype was warranted. Stingers (1-1) vs. Bandits (1-1) — Friday, 5 p.m. PT / 6 p.m. MT / 8 p.m. ET, Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) On paper, Vancouver might just be the best team in the West. Of course, the games aren’t played on paper, and the Stingers have proven they might be a force too despite losing East II along with Keon Ambrose-Hylton to the Honey Badgers in the off-season. Which means there’s plenty at stake in this rematch in terms of both perception — Edmonton would surely gain lots of confidence from another victory here — and the reality of the standings. After losing MVP Mitch Creek in the off-season, the Bandits might have stumbled onto an immediate replacement in Jaelen House, who leads the league with 60 points despite starting just one of two games. House, a 25-year-old American, is second in shot attempts only behind noted gunner Teddy Allen, though he also has 14 assists. Elsewhere, cemented CEBL stars Tevian Jones and Tyrese Samuel have also enjoyed strong starts, with both shooting over 59 per cent from the floor. Edmonton, meanwhile, has been led by the wonderfully named Dain Dainja, who erupted for a 25-point, 14-rebound effort in the win over the Bandits. Preventing Dainja from having that kind of night again will be among the keys for the Bandits in the home opener. And whichever team emerges victorious in this game will present itself as the top challenger to the West-leading Winnipeg Sea Bears. Weekly schedule (8 games) Game #12 – Thursday, May 21 – SSK at SSS – 11 a.m. ET / 9 a.m. CST – Toronto Pan Am Sports Centre (CBC Gem, YouTube, CEBL+) Game #13 – Thursday, May 21 – BHB at OTT – 7:30 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #14 – Friday, May 22 – NRL at WPG – 8 p.m. CDT / 9 p.m. ET – Canada Life Centre (CBC Gem, YouTube, CEBL+) Game #15 – Friday, May 22 – EDM at VAN – 7 p.m. PT / 8 p.m. MT / 10 p.m. ET – Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) Game #16 – Saturday, May 23 – MTL at OTT – 7 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #17 – Sunday, May 24 – NRL at EDM – 5 p.m. MT / 7 p.m. ET – Edmonton EXPO Centre (CBC Gem, YouTube, CEBL+) Game #18 – Sunday, May 24 – CGY at VAN – 5 p.m. PT / 6 p.m. MT / 8 p.m. ET – Envision Financial Court at Langley Events (CBC Gem, YouTube, CEBL+) Game #19 – Monday, May 25 – WPG at BHB – 7:30 p.m. ET / 6:30 p.m. CDT – CAA Centre (CBC Gem, YouTube, CEBL+) For the full 2026 CEBL schedule, please visit cebl.ca/games . ###
May 18, 2026
he Niagara River Lions announced today the signing of 6’5 American guard Keonte Kennedy for the 2026 Canadian Elite Basketball League (CEBL) season. Kennedy will join the team for their season opening game tonight versus the Ottawa Blackjacks. Kennedy joins the team after just days ago finishing his season with Imortal Albufeira of the Liga Betclic in Portugal where he led the team with 17.4 points per game and averaged 4.9 rebounds and 2.2 assists in 24 games. The Austin, Texas native graduated from the University of California, Berkeley , where, in his lone year with the Bears , he started all 25 games he played, averaging 9.3 points, 4.7 rebounds, 1.8 assists. He finished the season strong, shooting over 42% from three-point range across the final eight games and recording 13 double-figure scoring performances. Prior to Cal, Kennedy averaged 9.2 points per game at the University of Memphis and enjoyed a breakout season at University of Texas at El Paso (UTEP) 2021-22, where he posted 14.1 points, 6.1 rebounds and 1.8 steals per game. Kennedy began his professional career with Umea BSKT of the Swedish Basketball League (SBL) for the 2024-2025 season and finished that year with Sporting FC in Portugal. The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court. For more information, visit www.riverlions.ca or follow on social: @NiagaraRiverLions on IG , FB , TikTok , & LinkedIn and @RiverLions on X . ###
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RECENT NEWS

May 22, 2026
David Asper, owner and Chair of the Winnipeg Sea Bears, is pleased to announce the appointment of Rhéanne Marcoux as team President, effective June 1, 2026. Marcoux has been serving as Chief Brand and Experience Officer since January 2026, and prior to that, worked closely with the Sea Bears as an external consultant and staff mentor. Asper will remain as Chair of the Sea Bears and, as a co-owner of the Canadian Elite Basketball League, will continue as the team’s Director on the League Board, where he currently serves on its Executive Committee. “Rhéanne is a proven success in professional sports in Winnipeg, and her impact with the Bombers is truly national – for both the team and the CFL itself,” said Asper. “Since joining the Sea Bears, she has fundamentally transformed how this organization operates, from implementing new systems and processes to establishing long-term team culture across the organization. This appointment is the natural next step, and I’m looking forward to having our fans and our entire organization benefit from her leadership.” Over an 11-year tenure with the Winnipeg Blue Bombers, Marcoux rose from the marketing department to Vice President, Marketing and Communications for the 112th Grey Cup, where she led the brand strategy, content creation, fan engagement, and communications apparatus for one of the CFL’s most iconic franchises. Her work culminated in overseeing the marketing and communications efforts for the 2026 Grey Cup Festival, a national tentpole event that showcased Winnipeg on the country’s biggest stage. Prior to her time with the Blue Bombers, Marcoux built a diverse career across broadcast journalism with Radio Canada, sports marketing with True North Sports and Entertainment, and as founder of her own creative agency. She holds a degree in communications and is an alumna of Red River College and the University of Winnipeg. A content strategist, design specialist, multimedia expert, and brand builder, Marcoux is known for her ability to create emotional connections between fans and the brands they love. Her approach goes beyond traditional advertising – it’s rooted in storytelling, creative ambition, and a deep understanding of what turns casual fans into lifelong ones. Since arriving at the Sea Bears in January 2026, Marcoux has implemented a new CRM, launched a marketing automation system, introduced project management infrastructure, and led a brand and culture reset across the organization. As President, she will oversee all business operations, brand strategy, revenue, marketing, ticketing, partnerships, fan experience, and community engagement. “When I came on board, I saw an organization with incredible potential and a fan base that was ready for more,” said Marcoux. “Over the past several months, we’ve been building new foundations – new systems, new processes and a new way of working together. There’s a lot of building left to do, but we are so fortunate to have a fantastic staff and I’m excited to continue to grow the Sea Bears organization together.”
May 21, 2026
The Niagara River Lions announced today the signing of 6’5 American guard Donald Carey for the 2026 Canadian Elite Basketball League (CEBL) season. Carey will join the team for this Friday’s game versus the Winnipeg Sea Bears . Carey joins the River Lions after a 2025-26 campaign which saw him feature for the Leicester Riders of the SLB and Rayos de Hermosillo of the Mexican CIBACOPA . He led both teams in assists and steals, combining for averages of 16.3 points, 4.7 rebounds, 5.9 assists, and 1.6 steals per game on the season. The Upper Marlboro, Maryland native started his collegiate career with the Mount St. Mary’s Mountaineers . Carey found his stride midway into the season winning NEC Rookie of the Week with averages of 12.5 points, 5.5 assists, and 2.0 steals per game while shooting 60% from the field and 63% from three. Carey spent his sophomore season at Siena University before transferring to Georgetown University . In Carey’s second season with the Hoyas he averaged college career highs of 13.5 points, 1.5 steals, and 33.8 minutes per game in addition to being awarded the Big East Sportsmanship Award. Carey spent his final season of college in his home state with the University of Maryland , where, in his lone year with the Terrapins , he started 33 games, averaging 7.4 points, 4.7 rebounds, and 1.8 assists per game. After college Carey started his professional career with the Maine Celtics of the NBA G League , where he played for 2 seasons. In Carey’s second season he earned a bigger role in the rotation as a key contributor off the bench, averaging 5.8 points, 2.2 rebounds, and 1.2 assists per game. After Carey’s stint in the G League he headed overseas to the Otago Nuggets of the NZ NBL where he blossomed into a starring role, leading the nuggets with 22.4 points, 5.6 Assists, 1.5 Steals, and 35.6 minutes per game. ### About the Niagara River Lions The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court.
May 20, 2026
It’s early days in this CEBL season as teams go through the learning process of discovering who they are and what they might become. But squint closely enough, and the tiniest signs of which teams might emerge as contenders are beginning to show. In fact, you don’t even have to squint all that much to notice Brampton’s 2-0 record and plus-24 point differential. On the west coast, Vancouver’s 124-point opening-game outburst also put opponents on notice. Interestingly, both of those squads will get a unique test in the form of a rematch as we enter the second full week of action. The Honey Badgers will meet the Ottawa BlackJacks in the nation’s capital after Javonte Smart and company gave Brampton a scare on its home court. Meanwhile, the Bandits will get another shot at the Edmonton Stingers — this time at home — after a 13-point loss on Saturday. Let’s dive a little deeper into those two marquee games… Honey Badgers (2-0) vs. BlackJacks (2-1) — Thursday, 7:30 p.m. ET, The Arena at TD Place (CBC Gem, YouTube, CEBL+) Sean East II has come as advertised in his first year with the Honey Badgers. The MVP runner-up last season, East II has scored 47 points, tallied 24 assists and 14 rebounds while shooting 50 per cent from three-point range through two games — exactly why General Manager Jermaine Anderson brought him in. But East II hasn’t done it alone, getting help from Matthew Moncrieffe’s 21 combined rebounds and Cameron Tyson’s incredible outburst of eight three-pointers in the 91-86 win over Ottawa. The BlackJacks, on the other side, might be pointing at that very shooting as a reason for optimism. Ottawa shot just 25 per cent from beyond the arc compared to Brampton’s 48 per cent, with Tyson hitting half of his attempts alone. If the BlackJacks can close that gap at all, it could make all the difference. Ottawa appears to have carried some momentum from the end of last season, when it found a winning mix led by Javonte Smart only to be undone by playoff absences. Smart, in particular, has picked up where he left off, putting up 71 points and 28 assists through three games, including wins over Calgary Surge and defending-champion Niagara River Lions. However, for Ottawa to avoid fighting uphill like it did last season, an early win over the Honey Badgers would be crucial in keeping the standings close and the head-to-head tiebreaker in play. Lose, and the separation becomes significant already. For Brampton, which entered the season with big expectations, it’s a chance to prove all the hype was warranted. Stingers (1-1) vs. Bandits (1-1) — Friday, 5 p.m. PT / 6 p.m. MT / 8 p.m. ET, Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) On paper, Vancouver might just be the best team in the West. Of course, the games aren’t played on paper, and the Stingers have proven they might be a force too despite losing East II along with Keon Ambrose-Hylton to the Honey Badgers in the off-season. Which means there’s plenty at stake in this rematch in terms of both perception — Edmonton would surely gain lots of confidence from another victory here — and the reality of the standings. After losing MVP Mitch Creek in the off-season, the Bandits might have stumbled onto an immediate replacement in Jaelen House, who leads the league with 60 points despite starting just one of two games. House, a 25-year-old American, is second in shot attempts only behind noted gunner Teddy Allen, though he also has 14 assists. Elsewhere, cemented CEBL stars Tevian Jones and Tyrese Samuel have also enjoyed strong starts, with both shooting over 59 per cent from the floor. Edmonton, meanwhile, has been led by the wonderfully named Dain Dainja, who erupted for a 25-point, 14-rebound effort in the win over the Bandits. Preventing Dainja from having that kind of night again will be among the keys for the Bandits in the home opener. And whichever team emerges victorious in this game will present itself as the top challenger to the West-leading Winnipeg Sea Bears. Weekly schedule (8 games) Game #12 – Thursday, May 21 – SSK at SSS – 11 a.m. ET / 9 a.m. CST – Toronto Pan Am Sports Centre (CBC Gem, YouTube, CEBL+) Game #13 – Thursday, May 21 – BHB at OTT – 7:30 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #14 – Friday, May 22 – NRL at WPG – 8 p.m. CDT / 9 p.m. ET – Canada Life Centre (CBC Gem, YouTube, CEBL+) Game #15 – Friday, May 22 – EDM at VAN – 7 p.m. PT / 8 p.m. MT / 10 p.m. ET – Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) Game #16 – Saturday, May 23 – MTL at OTT – 7 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #17 – Sunday, May 24 – NRL at EDM – 5 p.m. MT / 7 p.m. ET – Edmonton EXPO Centre (CBC Gem, YouTube, CEBL+) Game #18 – Sunday, May 24 – CGY at VAN – 5 p.m. PT / 6 p.m. MT / 8 p.m. ET – Envision Financial Court at Langley Events (CBC Gem, YouTube, CEBL+) Game #19 – Monday, May 25 – WPG at BHB – 7:30 p.m. ET / 6:30 p.m. CDT – CAA Centre (CBC Gem, YouTube, CEBL+) For the full 2026 CEBL schedule, please visit cebl.ca/games . ###
May 18, 2026
he Niagara River Lions announced today the signing of 6’5 American guard Keonte Kennedy for the 2026 Canadian Elite Basketball League (CEBL) season. Kennedy will join the team for their season opening game tonight versus the Ottawa Blackjacks. Kennedy joins the team after just days ago finishing his season with Imortal Albufeira of the Liga Betclic in Portugal where he led the team with 17.4 points per game and averaged 4.9 rebounds and 2.2 assists in 24 games. The Austin, Texas native graduated from the University of California, Berkeley , where, in his lone year with the Bears , he started all 25 games he played, averaging 9.3 points, 4.7 rebounds, 1.8 assists. He finished the season strong, shooting over 42% from three-point range across the final eight games and recording 13 double-figure scoring performances. Prior to Cal, Kennedy averaged 9.2 points per game at the University of Memphis and enjoyed a breakout season at University of Texas at El Paso (UTEP) 2021-22, where he posted 14.1 points, 6.1 rebounds and 1.8 steals per game. Kennedy began his professional career with Umea BSKT of the Swedish Basketball League (SBL) for the 2024-2025 season and finished that year with Sporting FC in Portugal. The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court. For more information, visit www.riverlions.ca or follow on social: @NiagaraRiverLions on IG , FB , TikTok , & LinkedIn and @RiverLions on X . ###
May 15, 2026
Al Whitley was content in his post-basketball life after 22 years in the Dallas Mavericks front office. Then, Leonard Asper bought the Brampton Honey Badgers. Asper, a friend and business associate of Mark Cuban, sought expertise from the ex-Mavericks owner. Cuban referred him to Whitley, and it didn’t take long for the relationship to become official. “When it was presented to me,” recalled Whitley, now CEO of the Honey Badgers, “I think it was just an opportunity I couldn't say no to.” Whitley’s hire was announced in November. Six months later, Cuban joined the team’s ownership group. In between, the Honey Badgers rebuilt their entire franchise, including a trio of star free-agent signings in MVP runner-up Sean East II, Defensive Player of the Year Jameer Nelson Jr., and Canadian forward Keon Ambrose-Hylton. “Everybody's energized. We call it the new era in Brampton. I think the community is seeing that and embracing that. And we can't wait,” Whitley said. That new era of Honey Badgers basketball will tip off Friday when the team hosts the Ottawa BlackJacks at the CAA Centre (7:30 p.m. ET, CBC Gem/YouTube/CEBL+). Brampton is looking to bounce back from a pair of seasons in which its combined record was 11-33, including a 5-19 mark last year. The Honey Badgers have not won a playoff game since the franchise’s lone title in 2022. Of course, there’s plenty of reason to believe that could change now. And Whitley isn’t shying away from it. “Our expectations are to compete for a championship. That's Day 1. That's been the message. That’s gonna be our standard,” Whitley said. East II, the 26-year-old from Louisville, said it all begins with one simple goal. “We’re definitely going to be better than last year. That’s what we’re going towards. … We’re just going to keep putting the work in and see what you guys think,” the star guard said. For the 52-year-old Whitley, who’s been around Canadian basketball royalty his entire life — from growing up with Steve Nash to crossing paths with him in Dallas — the chance to make a direct impact on Canadian basketball through the Honey Badgers was greatly appealing. He said he’s kept tabs on the CEBL throughout its existence and received positive reviews from Mavericks coaches who spent time in the league. “This is the golden age of Canadian basketball. The talent in the NBA is unbelievable. And so anything I can do to help grow the game up here through my experiences in the NBA and beyond, I was definitely all in to try,” Whitley said. The Honey Badgers project was a big one, but Whitley knew he could lean on his expertise from his time in the NBA. After all, he was there as Dirk Nowitzki broke through for an NBA title in 2011, and he watched as great point guards like Nash, Jason Kidd and Luka Doncic plied their trades in Dallas. “For me it was just the gratitude to be around them every day, to see their approach, to see their mindset, how disciplined they are, what they do, that the small things matter, attention to detail matters. To be a part of that and see these guys on a day-to-day basis was an incredible experience for me and one that I did not take for granted,” Whitley said. Perhaps that point-guard influence is why Whitley targeted East II and Nelson Jr. among his key free-agent additions. East II enjoyed a remarkable first CEBL season with the Edmonton Stingers last year, when he put up the most points in the league while averaging 22.8 per game to go with 4.8 rebounds and 4.3 assists on 53.4 per cent shooting. Nelson Jr., meanwhile, paced the league in total steals and steals per game. “They got the right program over here,” East II said. “Like an NBA facility, running like an NBA organization. I don't know, just something about it was interesting to me. I just gravitated towards it.” Indeed, Whitley said player development was a key part of his free-agency pitch. “Our job is that these guys all come in and they are better when they leave. And how are they better? We have the system in place with our scouts, with our coaching staff, with my NBA experience, even at our executive level with our GM and assistant GM, where these guys are going to get better this summer,” Whitley said. “And we've kind of set it up like a G League type of environment in terms of development, right? We're trying to get them their next jobs and that's our job.” East II said Ambrose-Hylton was already aboard when he was first approached after a G League game about joining the Honey Badgers. It was only later that Nelson Jr. — who he has played with and against since college — also made the move. None of them knew at the time, of course, that they would be playing for Cuban-owned team. For Whitley, however, that was just a natural progression of the rapidly rising Honey Badgers. “There's a loyalty aspect there that goes a long way with Mark,” Whitley said. “Mark, at the end of the day, is a basketball junkie. He loves the game and he wants to see it grow on a world stage and he knows a ton about Canada. He's been up here a bunch of times with myself and my friends, he thinks Toronto and the GTA is a world-class city, so I think it was a very easy decision for him.” Even still, it was among the first things East II mentioned when asked about his new digs. “I like the city. It's pretty big. Nice apartments. Everything's nice. Nice facilities. Great arena. Great everything, man. Just got Mark Cuban on ownership. Everything's great. High energy. Just got to get it rolling towards the season,” he said. Whitley said the biggest lesson he learned over decades with Cuban in Dallas was that the fan experience is most important. In the CEBL, he said, that manifests itself in target time, when the action increases in excitement instead of turning into a foul-fest. But he also knows the ultimate fan experience ends in a win. “We want to be a franchise that our community is proud of on and off the court. And so that's my mindset,” Whitley said. “It's affordable entertainment. These are incredibly talented basketball players. The competition this year is going to be the best it's ever been in CEBL history, in my opinion. And we can't wait to get started.”
May 14, 2026
The Winnipeg Sea Bears today announced the club has signed point guard Trey McGowens for the upcoming Canadian Elite Basketball League season. McGowens (6-3, 190, University of Pittsburgh; born: May 15, 2000, in Pendleton, South Carolina) arrives in Winnipeg following a 2025–26 season with the NBA G League’s Austin Spurs, where he averaged 6.4 points, 1.9 rebounds and 1.4 assists per game. McGowens also competed in the EuroCup with the Trefl Sopot in Poland. In 2023–24, McGowens split time between three NBA G League teams; the Long Island Nets, College Park Skyhawks and Raptors 905, and made his first CEBL appearance with the Edmonton Stingers, where he led the team in scoring at 15.7 points per game while adding 4.6 rebounds, 3.2 assists and 2.2 steals. With the College Park Skyhawks in that same season, he averaged 12.1 points, 4.1 rebounds, 3.4 assists and 2.9 steals across seven games. McGowens has also represented the United States on the international stage and was named MVP of the 2023 FIBA 3x3 U23 World Cup in Lublin, Poland, leading Team USA to a gold medal in the country’s first-ever U23 World Cup title. McGowens finished as the tournament’s top scorer with 54 points and starred in the gold-medal final with 10 points in a 21–3 victory over Israel. The point guard played four collegiate seasons across the University of Pittsburgh (2018-19) and the University of Nebraska. As a freshman at Pittsburgh, he set the freshman single-game records for points (33), steals (7) and free throws (18), and was named ACC Rookie of the Week in both December 2018 and January 2019. After transferring to Nebraska, he averaged 10.7 points, 3.9 rebounds, 2.3 assists and 1.4 steals per game in 2020–21, ranking among the Big Ten leaders in scoring, assists and steals. The Sea Bears home opener is this Saturday, May 16 against the Saskatoon Mamba. Don't miss out, the first 5,000 fans through the doors get a free pair of Sea Bears Summer sunglasses. Get your tickets today.
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