L’Alliance de Montréal Acquise par le Groupe d’Investisseurs Local Alli-Oop

January 20, 2025

Le double champion de la NBA Anthony s’associe à Bouisson, cofondateur de Weeve, et à l’homme d’affaires Paul-Hus pour former un groupe de propriétaires 100% montréalais

La Ligue élite canadienne de basketball (LECB) a annoncé lundi que l’Alliance de Montréal a été acquise par Alli-Oop Investissements, une société nouvellement formée par Joel Anthony, directeur général de l’Alliance et double champion de la NBA, Léo Bouisson, cofondateur de Weeve, et Ian-Philip Paul-Hus, pharmacien propriétaire. L’équipe appartenait auparavant à la LECB.


Sous la bannière d’Alli-Oop Investissements, cette acquisition témoigne de la croissance remarquable de l’Alliance et de son ancrage solide dans le paysage sportif montréalais en seulement trois saisons d’existence. Le passage d’une structure corporative multi-franchises à un groupe de propriétaires locaux dévoués démontre non seulement la viabilité de l’Alliance, mais aussi sa volonté d’établir des racines profondes et durables à Montréal.


« Revenir à Montréal comme directeur général en 2021 était déjà un moment spécial, mais devenir propriétaire de l’équipe représente quelque chose d’encore plus significatif, déclare Joel Anthony. Mon parcours, des gymnases montréalais jusqu’à la NBA, m’a appris l’importance d’avoir une base solide pour développer le basketball. Aujourd’hui, avec ce groupe de propriétaires dévoués à la ville et au sport, nous avons l’opportunité de bâtir quelque chose de durable pour Montréal. Notre vision va au-delà des victoires sur le terrain – nous voulons créer un impact positif dans la communauté et inspirer la prochaine génération de talents. »


Anthony, qui a disputé 490 matchs en NBA et remporté deux championnats avec le Heat de Miami, apporte une expérience inestimable du plus haut niveau du basketball. Sa transition de joueur à directeur général, puis à propriétaire, représente un parcours unique dans le sport professionnel canadien.


« Le basketball fait partie de mon histoire familiale depuis toujours, affirme Léo Bouisson, son grand-père ayant cofondé le Cholet Basket en France, un club reconnu pour avoir développé des talents NBA comme Rudy Gobert. Cette connexion avec le développement du basketball de haut niveau, combiné à mon expérience entrepreneuriale, me permet d’apporter une perspective unique à ce projet. Notre groupe partage une vision commune : faire de l’Alliance une organisation de premier plan, tant sur le terrain que dans la communauté. »


« Être parmi les premiers détenteurs de billets de saison en 2022, puis devenir propriétaire aujourd’hui, c’est un rêve devenu réalité, ajoute Ian-Philip Paul-Hus. En tant que propriétaire d’entreprise locale, je comprends l’importance d’être à l’écoute de sa communauté. Nous sommes déjà au fait des améliorations souhaitées par nos partisans concernant l’expérience lors des matchs, et nous nous engageons à y répondre concrètement. »


En parallèle de cette annonce, l’organisation confirme également le renouvellement de son bail avec l’Auditorium de Verdun jusqu’au 31 décembre 2026, réaffirmant son engagement envers la communauté verdunoise. L’équipe amorcera sa quatrième saison en mai 2025, avec un calendrier bonifié de 12 matchs locaux.


L’Auditorium de Verdun, plus ancien aréna de Montréal, a récemment bénéficié d’une rénovation majeure de 44 millions de dollars. Cette installation historique, qui a ouvert ses portes en 1939, sert de domicile pour les matchs, de centre d’entraînement et de siège social pour l’organisation.


« La LECB a toujours eu comme vision de développer le basketball au Canada en misant sur des propriétaires locaux engagés dans leurs communautés respectives, souligne Mike Morreale, commissaire de la LECB. Cette transition vers un groupe de propriétaires montréalais, dirigé par une figure aussi respectée que Joel Anthony, représente parfaitement cette vision. »


Le nouveau groupe de propriétaires s’est engagé à rehausser l’expérience des partisans tout en maintenant l’engagement communautaire qui caractérise l’Alliance depuis ses débuts.


« Notre marque de commerce a toujours été notre connexion avec Montréal et la communauté, explique Jo-Annie Charbonneau, présidente de l’organisation. Que ce soit à travers nos programmes communautaires, notre présence dans les écoles ou l’accessibilité de notre équipe envers les partisans, nous continuerons d’être un acteur positif dans le développement du sport à Montréal. La différence maintenant, c’est que nous avons les ressources et l’expertise pour avoir un impact encore plus significatif. »


L’acquisition de l’équipe par ce groupe local s’inscrit dans un moment particulièrement dynamique pour le basketball montréalais. Avec l’émergence de talents NBA comme Bennedict Mathurin, Chris Boucher et Luguentz Dort, ainsi que la popularité croissante du sport chez les jeunes, Montréal s’impose de plus en plus comme une plaque tournante du basketball canadien.


« Notre ville a toujours eu un bassin de talents impressionnant, note Anthony. Avec l’Alliance, nous voulons non seulement offrir un spectacle de haut niveau, mais aussi créer un environnement où les jeunes talents peuvent aspirer à jouer au niveau professionnel ici même à Montréal. »


« Cette transition vers une propriété locale renforce notre engagement envers Montréal et sa communauté basketball, conclut Paul-Hus. Nous sommes trois propriétaires qui comprennent la réalité du marché montréalais et qui partageons la même vision : faire de l’Alliance une organisation gagnante dont tous les Montréalais peuvent être fiers. »


- LECB -


À propos de l’Alliance de Montréal

L’Alliance de Montréal est une équipe de basketball professionnelle évoluant dans la Ligue élite canadienne de basketball (LECB) depuis 2022. Sous la présidence de Jo-Annie Charbonneau et la direction générale de Joel Anthony, double champion de la NBA, l’Alliance entamera sa quatrième saison en mai 2025. En janvier 2025, l’équipe est passée sous le contrôle d’Alli-Oop Investissements, un groupe de propriétaires 100% montréalais mené par Joel Anthony, aux côtés de Léo Bouisson et Ian-Philip Paul-Hus. L’Alliance, qui a vu deux de ses anciens joueurs signer des contrats NBA et compte dans ses rangs Ahmed Hill, premier joueur de l’histoire de la ligue à atteindre les 1 000 points en carrière, se distingue par son engagement communautaire et le développement du talent local. L’équipe dispute ses matchs à domicile à l’Auditorium de Verdun. Pour plus d’informations, visitez www.alliancemontreal.ca


À propos d’Alli-Oop Investissement Inc

Alli-Oop Investissement Inc est une société montréalaise dédiée au développement du basketball professionnel dans la métropole. Fondée par Joel Anthony, Léo Bouisson et Ian-Philip Paul-Hus, la société vise à établir des bases solides pour l’avenir du basketball professionnel à Montréal. Par son acquisition de l’Alliance de Montréal, Alli-Oop Investissements s’engage à créer une organisation sportive de premier plan qui combine excellence sur le terrain, expérience unique pour les partisans et impact significatif dans la communauté.


À propos de la LECB

Ligue créée par des Canadiens pour des Canadiens avec la mission de développer des joueurs, des entraîneurs, des dirigeants sportifs et des arbitres canadiens, la LECB compte le pourcentage le plus élevé de joueurs canadiens de toutes les ligues professionnelles du pays, ses formations étant composées à 75 % de Canadiens et comptant un nombre record de 12 joueurs possédant une expérience de la NBA dans leurs rangs en 2024. Les joueurs viennent également de la NBA G League, des meilleures ligues professionnelles internationales, du programme de l'équipe nationale canadienne, des programmes de la NCAA, ainsi que de U SPORTS et de l’ACSC. Vingt-deux joueurs ont signé des contrats de la NBA après une saison de la LECB et de nombreux joueurs de la LECB participent chaque année à des camps d'entraînement de la NBA G League. La saison de la LECB se déroule de mai à août et les matchs sont diffusés en direct sur CEBL+ optimisé par BetVictor, TSNTSN+RDSGame+Next Level Sports & Entertainment et Courtside1891. De plus amples informations sur la LECB sont disponibles sur CEBL.ca et via @cebleague sur Instagram, Twitter, TikTok, LinkedIn, Facebook et YouTube.

January 13, 2026
The Saskatchewan Professional Basketball Club has notified General Manager and Vice President of Basketball Operations Barry Rawlyk that his contract will not be renewed following the conclusion of the 2025 season. During his seven seasons with the franchise, Barry brought a deep familiarity with Canadian basketball and long-standing relationships across the province that supported the club’s operations and player development. He also served as the Lead Assistant Coach during the franchise's 2019 Championship season. The organization wishes Barry and his family well as he moves on from the team and appreciates his willingness to support a smooth transition. The Saskatchewan Professional Basketball Club has already begun recruitment for a new General Manager. A new era of basketball in Saskatoon will be unveiled soon. ### About the Saskatchewan Professional Basketball Club The Saskatchewan Professional Basketball Club (previously Saskatchewan Rattlers) tipped off their inaugural season at SaskTel Centre in May 2019 and went on to win the inaugural Canadian Elite Basketball League (CEBL) championship. The team are active members of the community, participating in countless events that connect the team with diverse communities through sport, entertainment, and arts and culture. The team has restored over 100 basketball nets across the city to make basketball more accessible to youth. For more information, visit www.therattlers.ca .
January 13, 2026
Please join us in welcoming Rob Cowan to the Canadian Elite Basketball League as Senior Director, Corporate Partnerships. Rob brings more than 20 years of experience across the Canadian sports industry. Most recently at Rugby Canada, he led national partnership sales, account management, and commercial strategy across the organization’s flagship programs and events. With a background spanning partnerships, data & analytics, live events, and digital marketing, Rob brings a well-rounded, modern perspective on how brands create value in sport today - and where the partnership landscape is heading next. Welcome to the CEBL, Rob!
January 8, 2026
The Winnipeg Sea Bears are pleased to announce that they have agreed to terms with forward Nathan Bilamu for the upcoming season. Bilamu (6-5; born August 7, 2000 in Hamilton, ON) returns to Winnipeg after a productive 2025 season with the Sea Bears in the Canadian Elite Basketball League (CEBL). In his rookie professional season with Winnipeg, he appeared in 20 games and averaged 5.5 points and 3.1 rebounds per game, showing consistent effort and earning increased playing time as the season progressed. “We are excited to have Nate back as he builds on what he started here," said Head Coach and General Manager, Mike Raimbault. "Last summer he brought a tremendous commitment to the team, specifically a passion for winning that showed in his effort and willingness to do whatever it took to help this group.” Before joining Winnipeg, Bilamu enjoyed a standout university career at Lakehead University, where he emerged as a versatile two-way player. In his senior season (2024-25), Bilamu averaged 19.7 points, 4.5 rebounds and 3.8 assists per game. He was named an Ontario University Athletics (OUA) First-Team All-Star and a U-SPORTS Second-Team All-Canadian. Following his time in the CEBL, Bilamu continued his professional career overseas with Esgueira Basket in Portugal’s Liga Portuguesa de Basquetebol. Through early 2025-26 international competition, he has been a key rotation player, averaging around 12.4 points and 4.1 rebounds per game while logging significant minutes. The season ticket member renewal deadline is January 15, 2026. Fans can renew or purchase new season tickets at https://www.seabears.ca/season-tickets-2026 . ### About the Winnipeg Sea Bears The Winnipeg Sea Bears joined the Canadian Elite Basketball League (CEBL) as an expansion franchise in 2023. The city's only professional basketball team plays out of Canada Life Centre from May to August in a 24-game regular season schedule. Winnipeg businessman and lawyer, David Asper, is the organization's owner and chairman. More information on the Sea Bears can be found at seabears.ca and @wpgseabears on Instagram , X , TikTok , LinkedIn & Facebook .
December 16, 2025
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December 11, 2025
Partnership designed to elevate culture, community, and g  ame day experience
December 11, 2025
The Winnipeg Sea Bears are pleased to announce that they have agreed to terms with point guard Xavier Moon for the 2026 season. Moon (6-2; Morehead State; born January 2, 1995, in Goodwater, AL) is a three-time Canadian Elite Basketball League (CEBL) Player of the Year and brings elite scoring, playmaking ability, and professional experience from international leagues, the CEBL, and the NBA. The Goodwater, Alabama native played two seasons at Northwest Florida State College, helping the program win the National Junior College Championship. He later transferred to Morehead State, where he played two seasons and averaged 16.0 points, 4.6 assists, and 3.4 rebounds in his senior year, earning First Team All-Ohio Valley Conference honours. "I believe adding Xavier to our organization brings tremendous value both on and off the court. He’s a proven winner and someone who has shown he can excel in this league and at the NBA level,” said Winnipeg Sea Bears Head Coach and General Manager Mike Raimbault. “He’s a true professional who understands the importance of our community and our fans, and we’re confident the impact he makes off the court will be just as significant as what he brings on it." Moon has spent time overseas, in North American pro leagues, and across multiple seasons in the CEBL. In 2021, he averaged a league-leading 23.1 points per game on his way to a third straight Player of the Year award and All-CEBL First Team recognition. That season included a 39-point performance, which stood as the CEBL single-game scoring record at the time. 2026 season tickets are now on sale starting at just $27 per game and can be purchased at www.seabears.ca/season-tickets-2026 . ### About the Winnipeg Sea Bears The Winnipeg Sea Bears joined the Canadian Elite Basketball League (CEBL) as an expansion franchise in 2023. The city's only professional basketball team plays out of Canada Life Centre from May to August in a 24-game regular season schedule. Winnipeg businessman and lawyer, David Asper, is the organization's owner and chairman. More information on the Sea Bears can be found at seabears.ca and @wpgseabears on Instagram , X , TikTok , LinkedIn & Facebook .
December 9, 2025
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are excited to announce John Ross as assistant general manager. John has spent the better part of the past two decades working in basketball, highlighted by over 14 years with the Portland Trail Blazers and more recently as an assistant coach with the Western Conference Champion Calgary Surge in 2025. With Portland, John worked as a video coordinator with both the coaching and scouting staff. He played a pivotal role in the organization's 2009-2011 stretch of playoff appearances, and also their rebuild starting with the draft acquisitions of Damian Lillard and CJ McCollum. This backcourt duo was the catalyst for eight consecutive playoff appearances between 2014-2021, including a Western Conference Finals appearance in 2019. “Basketball is one of my deepest passions, and I am very grateful to be able to continue my career in this game with the Honey Badgers,” said Ross. “I could not be more excited to work alongside Al [Whitley] and Jermaine [Anderson] to help put together a team that will not only excel on the court, but also in the Peel and Brampton community.” Since moving on from the Trail Blazers in 2022, John has expanded his work experience to both coaching, and teaching. As an assistant coach with the Calgary Surge in 2025, he helped lift the Surge to their second finals appearance in franchise history, after posting a 17-7 record on the season. In terms of teaching, John founded an organization called GET IN THE GAME 101, an educational resource designed to assist young adults in answering the question “What do I do to get a job in the NBA?”. Here, John provides his insights into what it takes to move your career into the biggest stage that basketball has to offer. You can follow his substack here to read more. Beyond basketball, John is a humanitarian, serving at-risk children for over a decade in Zimbabwe and making multiple visits to Ukraine to support refugee relief. “John’s high-level experience, combined with his understanding of what it means to help others, fits with what we are looking for in our organization,” said Honey Badgers CEO Al Whitley. “We are excited to have John assist in leading our basketball operations staff going forward and are confident that he is going to help us in promoting selflessness and winning.” Season tickets for the 2026 Honey Badgers season are on sale now at honeybadgers.ca . Keep an eye out for the Honey Badgers staff and Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways! ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca .
December 3, 2025
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are proud to announce Saud Juman as the team's new president. Saud is a highly experienced business leader and executive, bringing over two decades of expertise in scaling businesses, cultivating successful cultures, and leading high-performance teams. Notably, as the founder, president, and CEO of Policy Medical, he developed the first healthcare policy management software, which was adopted by more than 3000 U.S. hospitals. Saud successfully guided the company from its bootstrap beginnings for 18 years to a successful acquisition. Following his exit from the company in 2018, Saud channeled his leadership skills into professional basketball, where he served as the assistant coach & head of player development for the Niagara River Lions, contributing to the team's success both on and off the court during their 2025 CEBL Championship run. “Saud offers a unique combination of executive rigor, people-focused leadership, and extensive basketball knowledge, specializing in the creation of systems and cultures that deliver wins - in business and in the community,” said Honey Badgers CEO Al Whitley. “We are incredibly excited and fortunate to welcome Saud to the Brampton Honey Badgers as the franchise embarks on a new chapter of basketball in the Peel Region and across Canada.” Furthermore, Saud’s commitment to basketball is matched by his dedication to positive community impact through his family’s foundation, which provides funding for youth grassroots programs. “It’s a new era for Honey Badger’s basketball and I am humbled to be a part of this exciting team,” said Juman. “I look forward to approaching this role with the discipline and commitment to winning on and off the court, while forging deep connections in Brampton and the Peel community.” Season tickets for the 2026 Honey Badgers season are on sale now at honeybadgers.ca . Keep an eye out for the Honey Badgers staff and Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways! ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca .
December 3, 2025
Vancouver Bandits team president Dylan Kular has been named a recipient of a 2025 B.C. Multiculturalism and Anti-Racism Annual Award, announced by the Government of B.C. on Tuesday. The annual awards celebrate people and organizations that demonstrate leadership in promoting multiculturalism, anti-racism and intercultural understanding. Nearly 50 people and organizations were nominated for 2025 awards, recognizing contributions to building inclusive communities. In addition to Kular, three people and one organization are also receiving the B.C. Multiculturalism and Anti-Racism Awards for their exceptional efforts to fight racism and promote inclusion in British Columbia. “These award recipients exemplify the values of inclusion and respect that strengthen our province,” said Niki Sharma, Attorney General. “Their leadership and creativity are inspiring. I am proud to honour their exceptional efforts to break down barriers, foster inclusion and build stronger, more equitable communities across British Columbia.” Kular was named a recipient of the “Breaking Barriers” award, which recognizes individuals and organizations for their work in tackling systemic or institutional racism and reducing barriers for marginalized communities. “It is an honour to receive this recognition from the Government of B.C . This award truly reflects the collective efforts of our entire organization,” said Kular. “Our team ownership group provides the leadership that empowers our organization to build and foster meaningful change. The Vancouver Bandits and Bandits Community Foundation are committed to continue breaking barriers and connecting communities across B.C. through the sport of basketball.” Under Kular’s leadership in 2025, which saw him earn CEBL Executive of the Year honours for a league-record third time, the Vancouver Bandits led efforts in building inclusive communities through sports and partnerships with Indigenous organizations and diverse populations across the province. Through partnerships and initiatives through the Bandits Community Foundation , such as the Indigenous Basketball Collective , in collaboration with the Indigenous Sport, Physical Activity & Recreation Council (I-SPARC) and the Junior All Native Tournament (JANT). Kular and the Bandits worked to address systemic barriers and foster meaningful engagement, particularly for individuals with intersecting identities and those in remote areas. “Advancing anti-racism and intercultural trust requires courage, collaboration and commitment,” said Amna Shah, parliamentary secretary for anti-racism initiatives. “These honourees demonstrate all three values through their actions every day. Their efforts to break down barriers and amplify marginalized voices are making a real difference in schools, workplaces and communities across B.C. I am deeply grateful for their leadership and inspired by the positive change they continue to drive.” The B.C. Multiculturalism and Anti-Racism Awards are part of the government’s broader efforts to counter hate and racism by celebrating and empowering local, community-based advocates. Since launching in 2008, more than 60 individuals and organizations have been honoured. Other initiatives include: an anti-hate community support fund that supports marginalized and at-risk groups with funding for security equipment, graffiti removal and repairs to damaged property the Resilience BC Anti-Racism Network that connects communities with the information, supports and training they need to respond to and prevent future incidents of racism and hate the B.C. Multiculturalism and Anti-Racism Grants, which provide funding to support projects that tackle racial inequity and foster intercultural understanding throughout the province the Racist Incident Helpline, which partners with local organizations to connect people who have experienced racism with resources to help them heal
November 26, 2025
The Montreal Alliance is pleased to announce the appointment of Nicolas Lesage as Chief Operations Officer (COO) of the professional Montreal-based team in the Canadian Elite Basketball League (CEBL). Bringing more than 25 years of leadership experience in professional sports, sponsorship, media, and major event operations, Lesage joins the organization at a pivotal time in its development. In his role as COO, Lesage will oversee day-to-day operations and help guide the Alliance’s strategic direction, strengthening the club’s internal structure and supporting the continued growth of professional basketball in Montreal. “I’m very happy to return to the sports world with an organization that’s rising fast,” said Nicolas Lesage. “Sports have always been part of my professional DNA, and I’m excited to help the Alliance establish its place in Montreal’s sports landscape.” A Proven Leader in Sports, Media, and Entertainment Over the course of his career, Lesage has held key leadership roles within major sports and cultural organizations, including the Montreal Alouettes, RDS/Bell Media, Groupe Juste pour rire (Groupe CH), Productions Podium, as well as communications and marketing roles at Cossette and Carat – Créativité Média, where he gained extensive experience in media strategy and integrated advertising solutions. His expertise includes building and integrating strategic and financial frameworks, directing sponsorship portfolios, developing operational infrastructures, and leading brand transformation initiatives. Among his notable achievements are the redevelopment of the Alouettes’ visual identity and the implementation of a sponsorship and marketing framework at Centre 21.02. A Shared Vision for the Future “Nicolas’s experience in professional sports, along with his expertise in sponsorships and media sales, made him the obvious choice for this role,” said Mark Weightman, Governor of the Montreal Alliance. “The success of our previous collaborations will allow us to be effective quickly, and I look forward to working with him again.” Lesage added “Mark and I share a clear vision for the future of the organization, and with strong support from ownership, I believe we can achieve our goals and have a meaningful impact on the community.” About Nicolas Lesage A respected leader in the Canadian sports and entertainment industry, Nicolas Lesage specializes in commercial strategy, partnership development, and operational leadership. He supports organizations through his consulting practice, NLPS, and has been actively involved in various community initiatives over the years, including the Montreal Alouettes Foundation, the Heart & Stroke Foundation, the Grand Défi Pierre Lavoie, and minor league baseball (LBAVR). ###