More than 130 million new viewers will be able to watch this weekend’s semifinals and championship game of the CEBL Summer Series thanks to distribution agreements secured by MEDIAPRO Canada, the international media rights and production partner of the Canadian Elite Basketball League. The three games will now be available to viewers in Australia, Philippines, Malaysia, Singapore, and Taiwan.
The semifinals of the CEBL Summer Series are scheduled for Saturday at 1:30 p.m. ET and 3:50 p.m. ET, and will be televised across Canada by CBC, as well as livestreamed on CBC Gem, cbcsports.ca, and on Twitch.tv (CEBLeague). Fans can catch Sunday’s CEBL Championship game on CBC and all of those online platforms starting at 12 noon ET.
Fox Sports, the top sports broadcaster in Australia with more than two million subscribers, Astro SuperSport, Malaysia’s dominant pay-TV sports broadcaster, and Singapore’s Singtel mioSports channels will be airing the games throughout Asia-Pacific territories.
In the Philippines where there are 75 million smartphones in use, the free TapGo app will deliver the games to a country that is renowned for its passion for basketball and is the third biggest market for the NBA behind the United States and China. In Taiwan, Sportcast, operated by CSTV Group, will telecast the three games.
MEDIAPRO Canada previously facilitated the live streaming of all 26 CEBL Summer Series games on Twitch.tv, the world’s leading live, interactive streaming service for gaming, sports, entertainment, and music with 17.5 million users. Games are available on the twitch.tv/cebleague channel. Twitch recently launched a standalone sports category, featuring other top professional basketball leagues, including the NBA G League, Australia’s National Basketball League, and Brazil’s Novo Basquete.
MEDIAPRO Canada and the CEBL formed a partnership leading up to the Summer Series that has the company producing live coverage for seven national broadcasts on CBC, and for the 19 games streamed live on CBC Gem, cbcsports.ca, and on Twitch. In a landmark move, MEDIAPRO Canada is producing the streaming coverage with AutomaticTV, its proprietary automated sports production system—the first time AutomaticTV has been deployed in Canada.
The CEBL Summer Series semifinals will pair Fraser Valley versus Hamilton at 1:30 p.m. ET, and Edmonton against Ottawa at 3:50 p.m. ET.
The CEBL was the first professional sports league to return to play in Canada when the CEBL Summer Series tipped off July 25 at the Meridian Centre in St. Catharines, Ontario. In its second season, the CEBL features world-class professional basketball with more than 70 percent of its players being Canadians. It is Canada’s First Division Professional League Partner of Canada Basketball. Players come from the NBA G League, top international professional leagues, the Canadian National team program, NCAA and U SPORTS programs. The league includes teams in Edmonton, Fraser Valley (Abbotsford), Hamilton, Ottawa, Guelph, Saskatchewan (Saskatoon), and Niagara (St. Catharines).
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