The Canadian Elite Basketball League (CEBL) and the Tidal League Podcast Network announced Thursday, June 10, a content partnership aimed at growing content on CEBL’s new OTT platform set to launch on June 14.
As part of the partnership, both organizations will work together to produce the “CEBL Life” podcast – a show aimed at spotlighting talented creators across Canada who are contributing to the exciting cultural movement of CEBL basketball, especially from off the court. The show will feature stories of talented artists, musicians, poets, community builders, DJs, fashion designer, athletes and other creators embedded in the world of Canadian basketball.
The partnership will also see “The Tidal League Podcast” become available on CEBL’s new OTT platform. This show shines light on the stars of the NBA and WNBA both on and off the court and gives them opportunities to share their thoughts on the game and more.
“As a Canadian company first and foremost, this partnership hits home in many ways. The CEBL is innovative and forward thinking in all approaches and for us to team up and create a platform for Canadian creatives in the sports and lifestyle sector is extremely exciting,” said Kurt Benson, CEO & Founder, Tidal League.
“We’re very excited to be partnering with Tidal League Podcast Network to help grow our content catalog,” said CEO & Commissioner, Mike Morreale. “The CEBL is not just Canadian basketball. It is an amalgamation of an extremely rich eco-system built by top pro athletes, creatives, musicians, artists, community leaders, executives and more. We look forward to shedding a stronger spotlight to this eco-system along with Tidal League”.
Tidal League is one of North America’s preeminent sports and entertainment podcast networks dedicated to uniting professional athletes and their fans with deep, rich and relevant content. Tidal League’s shows go beyond the box score, exploring personal triumphs and tragedies, pop culture, fashion, music and current world events. Tidal League tells the stories that no one else tells.
The 2021 season begins Thursday, June 24 at 7 p.m. ET in the nation’s capital as the Ottawa BlackJacks host the Niagara River Lions at TD Place. The Hamilton Honey Badgers take on the defending CEBL champion Edmonton Stingers in Edmonton on June 26 at 2 p.m. CT while Fraser Valley hosts Saskatchewan that evening to complete the season’s opening weekend of action. All games will be live streamed in Canada on CBC Gem, CEBL’s latest OTT platform set to launch on June 14, Twitch and for global audiences on cbcsports.ca.
A league created by Canadians for Canadians, the CEBL has the highest percentage of Canadian players of any professional league in the country, with 80 percent of its current rosters being Canadians. Players come from the NBA G League, top international leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. The only First Division Professional League Partner of Canada Basketball, the CEBL season typically runs from May through August. Head to CEBL.ca for more information or follow us on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
Media Contacts
CEBL:
Ansh Sanyal
Director, Brand & Marketing
[email protected]
Tidal Leag
ue:
Kurt Benson
647-914-5599