The Mindfulness of a Bandit

November 18, 2024
Josh Kozelj

How Jon Giesbrecht brought mindfulness to Vancouver — paving the way for the best season in franchise history

Before graduating high school, Jon Giesbrecht knew his days playing basketball were numbered.


Perhaps like most kids who grew up in the 1990s, Giesbrecht fell in love with basketball because of Michael Jordan. He watched Space Jam and was forever hooked by the sport. There was something about the cartoon characters playing alongside the greatest basketball player of all time that motivated him to pick up a basketball.


“I loved the game and wanted to play as much as I could,” Giesbrecht said.


But halfway through high school, his younger brother, who is about four years younger than Giesbrecht, also started falling for basketball. The two were — and still are — best friends. Yet his younger brother’s team didn’t have a coach, and although their dad briefly occupied the position, he was never interested in the role for the long haul.


“My dad’s not really a basketball guy,” Giesbrecht said. “He’s a competitor, played some sports, but not a basketball guy.”


So as a 15-year-old, still in high school, Giesbrecht stepped in. In those days, Giesbrecht, a former point guard, realized that he enjoyed helping people find their potential more than playing the game himself.


He enjoyed leading drills that tested a player’s ability to think on court, like a point guard. Each practice was a science experiment, he said, where he’d try multiple different strategies to prepare the boys for anything that may happen in a game.


The team started winning. And winning. And winning. Year after year.


Giesbrecht ultimately ended up coaching the boys all the way through their Grade 12 season at John Taylor Collegiate west of Winnipeg, a year where the team went undefeated. Over half of the roster went on to play basketball in university.


The success led him to believe that maybe he could make a living out of coaching.


“A lot of winning early was cool for me because it was like, ‘maybe I’m a good coach?’ Maybe this is something I could do after [high school] and in my future,” Giesbrecht said.


“In the beginning, because we were winning, I’m like, man, it must be me.”


He studied DVDs on basketball philosophy late at night. He followed others like Bob Hurley and attempted to replicate the stoic, steady, and serious tendencies of coaches from previous generations.


He even started picking up an accent from his favourite coaches.


One time at a coaching clinic, Giesbrecht got nervous leading a drill. He started talking in a New Jersey accent, hoping that it would hide his nerves and prove he was an experienced coach like Hurley or Red Auerbach, two coaches from the New Jersey and New York area.


Not someone who was trying to mask his insecurities.


***

Growing up in Winnipeg, there were few things that Giesbrecht enjoyed as much as basketball.


In elementary school, he was a class clown who cracked jokes and enjoyed making people laugh. When he started Grade 4, however, he was diagnosed with a speech impediment. At the time, he didn’t know what it meant, or that he was the only kid in his class to see a speech therapist.


“One of the kids found out I was seeing a speech therapist, and then would make fun of the way I was talking,” Giesbrecht said. “That really made me go inward, where I was extroverted.”


When he turned inward, Giesbrecht started analyzing and judging himself for the impediment.


As he grew up, following the success of his younger brother’s team, he dived headfirst into coaching and set a few goals: coach professionally, coach in the NBA, make a million dollars.


In his late-teens and early-twenties, he started a degree in education at the University of Winnipeg. Rather than making new friends or attending parties, he drove across town to the University of Manitoba — sometimes skipping his own classes — to help coach the school’s varsity team.


“Almost every night, I was this introvert. I would go to my room and study basketball for two or three hours,” said Giesbrecht, adding that he was flunking classes early in university and questioning the importance of getting a degree as he set ambitious coaching goals.


“I was like a sicko, obsessed dude.”


The work eventually led to assistant coaching gigs with the University of Winnipeg and Manitoba, before he was hired as a full-time assistant for the University of Regina’s women’s basketball program in 2019. (Giesbrecht finished an arts degree before receiving the coaching job at the University of Regina.)


The COVID-19 pandemic then erupted during Giesbrecht’s first season in Regina, halting the team’s season and forcing him to reflect on his future as a coach. He also started spending more time with his first girlfriend at the time, who introduced him to yoga and spirituality led by Ram Dass, an American yoga guru and writer that popularized Eastern-styles of spirituality in North America.


Initially, the podcasts helped Giesbrecht take himself less seriously and become a looser coach. But he later started to post clips on Instagram about spirituality and its connection to basketball.


“Instead of watching [coaching] clinics, I’m listening to Ram Dass every day, thinking about basketball and how I can relate this back to the players,” Giesbrecht said.


On a whim, a friend who saw one of his videos invited Giesbrecht to work with his team in Italy, saying he could teach mindfulness — a type of meditation and practice that focuses on being in the moment — to athletes.


Giesbrecht left his job at the University of Regina and flew to Europe. The role only lasted a few months, however, it led him to believe that there was a place for mindfulness in a team’s player development system.


He worked with players pre-game, post-game and privately, reiterating the importance of getting centred mentally before checking into the game and acting as a confidant for someone’s off or on-court struggles.


“I love asking questions and observing,” said Giesbrecht, who has since launched a podcast and online academy, Play Free Basketball, that focuses on mindfulness. “We’d have a lot of one-on-one conversations with guys to help them like, ‘what’s going on?’ ‘Do you have someone you can talk to?’ Do you have someone you can vent to?’”


He just needed to find another program that was willing to test out his philosophies.


***


The best statistical season of Kyle Julius’ playing career came with the help of a sports psychologist.


Julius, now the head coach and general manager of the Vancouver Bandits who was recently
extended through 2026, played collegiately for Furman University and the University of Guelph in the late 1990s and early 2000s. In his final season at Guelph he averaged more than 21 points per game, was named a second-team All-Canadian and the school’s male athlete of the year.


He always looked for an edge as a player, and when he transitioned to coaching about a decade ago, he was surprised that more teams didn’t emphasize mental performance.


“It was always important for me to hire someone in the realm of sports psychologist, wellness coach,” said Julius, who joined the Bandits in 2019. He tried addressing mental performance earlier, but didn’t find a right person for the role until meeting and hiring Giesbrecht this year.


Vancouver would go on to have its best season in franchise history, winning 14 games in the regular season and coming within one victory of the CEBL championship.


“He was a massive contributor to our individual and team success this year,” Julius said. “I hope other teams in the league try and find guys like Jon,  because at the end of the day, if there’s a bunch of Jon’s in our league, everybody’s going to be playing at a higher level.”


Although more professional sports teams are incorporating
sports psychologists on staff, Giesbrecht’s role with the Bandits, mindfulness and player development coach, is one of its kind in the CEBL.


It’s an innovative position for a team that was recently named
Franchise of the Year, Community Champion and Digital Excellence award winner at the league’s business awards.


The CEBL regular season is a sprint, with previously 20 and now
24 games per team before the playoffs. Due to the short time, Giesbrecht started working with the team months before the season. He also agreed to sign a confidentiality contract with players, ensuring he wouldn’t leak private information to other coaches on staff.


Throughout his coaching career, Giesbrecht noticed that many teams used buzzwords such as ‘play present’ or ‘be mentally tough’ in scrums to motivate players. But he never saw someone explain to a player how to get mentally tough in a game often filled with lead changes and runs.


“It’s cool to hear that when someone’s mic’d up and you’re listening to NBA on TNT, but what does that actually mean?” He said. “Does that mean anything to the player? Is that meaningful language?”


Giesbrecht worked with every member of the Bandits last season. He took about 80 per cent of players on on-court workouts and practiced things many other teams may overlook like subbing in and out of a game.


When he tells a player who recently subbed out to “gear down,” for example, it’s an instruction to slow their breathing and get out of a fight or flight mentality, a physiological reaction to stressful events. Most routines consisted of players taking a seat, feeling their feet on the floor, sitting tall and taking deep breaths, which releases serotonin and dopamine to combat the adrenaline of being on the floor.


“He’s one of the great people I’ve met,” said Diego Maffia, a former Bandit and current UVic Vike who became fond of a pre-game visualization, breathing and positive affirmation routine with Giesbrecht that he still uses today.


“It opened my eyes that I could control more of my emotions and before-game stress.”


Giesbrecht is already committed to returning to the Bandits next season. Aside from growing his own basketball academy and podcast, he hopes to help more players become mindful of new ways to improve their game. And deliver Vancouver a championship.


“We were one stop away from winning the championship,” Giesbrecht said. “Man, you give us another 20 games, I think we’re so much better.”


In less than one year, Giesbrecht has proven to be an integral part of Vancouver’s coaching staff, Julius said — someone who no longer needs to fake an accent to prove he’s a basketball coach.


“Jon is a huge piece to our coaching staff,” Julius said. “He’s a coach like anyone else.”

November 14, 2025
L’Alliance de Montréal annonce la nomination de Mark Weightman au poste de gouverneur de l’équipe professionnelle Montréalaise de la Ligue Élite Canadienne de Basketball (LECB). Fort de plus de 30 ans d’expérience dans le sport professionnel, Weightman effectue un retour dans ce rôle, qu’il a déjà occupé de 2021 à 2023. Dans ses nouvelles fonctions, il assurera la direction stratégique de l’organisation et veillera à consolider les fondations d’une équipe prête à franchir une nouvelle étape de sa croissance dans le milieu sportif professionnel québécois. Entrant dans sa cinquième saison au sein de la LECB, l’Alliance entame une phase de maturité marquée par l’ambition, la stabilité et la réussite à long terme. “L’ajout de Mark à l’organisation est un pas crucial dans la croissance de l’Alliance de Montréal”, souligne Léo Bouisson, copropriétaire de l’équipe l’Alliance depuis janvier 2025. “Il y a peu de monde au Québec avec autant d’expérience et d’expertise dans le monde du sport professionnel et de l’événementiel” “On a manifestement gagné en maturité, et l’avenir de notre franchise de basketball professionnel se dessine avec clarté et optimisme pour les années à venir” ajoute le copropriétaire Ian-Philip Paul-Hus. Un leader d’expérience dans le sport professionnel Reconnu pour sa vision stratégique et sa capacité à bâtir et relancer des organisations sportives, Mark Weightman a œuvré dans plusieurs ligues professionnelles, notamment au football et au hockey. Président et chef de la direction des Alouettes de Montréal à deux reprises (2013-2016, 2023-2025), il y a consacré 23 années de service, durant lesquelles il a piloté plusieurs projets majeurs, dont l’agrandissement du Stade Percival-Molson et l’organisation des Coupes Grey de 2001 et 2008 à Montréal. Au-delà du football, Weightman a dirigé le Rocket de Laval (LAH) et la Place Bell de 2018 à 2020, puis a mené le lancement des Lions de Trois-Rivières (ECHL), équipe affiliée au Canadien de Montréal, qu’il a présidée de 2020 à 2023. Il a aussi joué un rôle déterminant dans la création et l’implantation de la franchise de l’Alliance de Montréal en 2021, concrétisant l’expansion de la LECB au Québec. Son expertise a également été mise à profit à l’international, où il a contribué à la restructuration de clubs de hockey de première division en Suisse (National League) et en Suède (Swedish Hockey League). Un retour motivé par la passion et la continuité « Je suis très heureux de revenir au sein de l’Alliance de Montréal, une organisation que j’ai contribué à bâtir et qui a énormément de potentiel, » a déclaré Mark Weightman. « Le basketball connaît une croissance phénoménale au Québec, et notre objectif est de positionner l’Alliance comme un pilier durable du paysage sportif montréalais. » À propos de Mark Weightman En parallèle de son rôle de gouverneur au sein de l’Alliance, il agit également à titre de consultant, accompagnant diverses organisations sportives professionnelles dans leurs projets de développement, de gouvernance et de stratégie commerciale.
November 14, 2025
The Montreal Alliance is pleased to announce the appointment of Mark Weightman as Governor of Montreal’s professional basketball club in the Canadian Elite Basketball League (CEBL). With over 30 years of experience in professional sports, Weightman returns to a role he previously held from 2021 to 2023. In his new position, he will oversee the strategic direction of the organization and ensure the continued strengthening of its foundations as the team prepares to enter a new stage of growth within Quebec’s professional sports landscape. Now entering its fifth season in the CEBL, the Alliance embarks on a phase defined by ambition, stability, and long-term success. "The addition of Mark to the organization is a crucial step in the growth of the Montreal Alliance,” said Léo Bouisson, co-owner of the team since January 2025. “There are very few people in Quebec with as much experience and expertise in the world of professional sports and live events.” “We have clearly reached a new level of maturity, and the future of our professional basketball franchise is now taking shape with clarity and optimism for the years ahead,” added co-owner Ian-Philip Paul-Hus. An experienced leader in professional sports Renowned for his strategic vision and ability to build and revitalize sports organizations, Mark Weightman has worked across several professional leagues, notably in football and hockey. President and CEO of the Montreal Alouettes on two occasions (2013–2016, 2023–2025), he also devoted 23 years of service to the organization, leading several major initiatives including the expansion of Percival Molson Stadium and the organization of the 2001 and 2008 Grey Cups in Montreal. Beyond football, Weightman led the Laval Rocket (AHL) and Place Bell from 2018 to 2020, then oversaw the creation of the Trois-Rivières Lions (ECHL), an affiliate of the Montreal Canadiens, which he presided over from 2020 to 2023. He was instrumental in bringing professional basketball to Montreal and spearheaded the creation of the Montreal Alliance franchise in 2021, marking the CEBL’s expansion into Quebec. His expertise has also been sought internationally, where he contributed to the restructuring of top-tier hockey clubs in Switzerland (National League) and Sweden (Swedish Hockey League). A return driven by passion and continuity “I am proud to return to the Montreal Alliance, an organization that I helped build and that has tremendous potential,” said Mark Weightman. “Basketball is experiencing phenomenal growth in Quebec, and our goal is to establish the Alliance as a lasting pillar in Montreal’s sports landscape.” About Mark Weightman In addition to his role as Governor of the Alliance, Weightman also works as a consultant, supporting various professional sports organizations in their development, governance, and commercial strategy.
November 12, 2025
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced today that Al Whitley, former NBA executive and general manager of the Texas Legends (NBA G League affiliate of the Dallas Mavericks), has joined the franchise as chief executive officer (CEO). Whitley brings more than two decades of experience in professional basketball, having spent 22 years within the Dallas Mavericks organization, where he helped drive basketball operations at the highest level. His leadership has been defined by his commitment to creating a winning culture, fostering relationships, and developing talent on and off the court. Born in Belleville, Ontario and raised in Victoria, British Columbia, Whitley discovered his passion for basketball alongside childhood friend and NBA legend Steve Nash. After playing college basketball at the University of New Brunswick, Whitley began his professional career with the Dallas Mavericks in 2001 in their marketing department, before quickly transitioning to basketball operations. As a special advisor to former Mavericks Majority Owner Mark Cuban, Whitley played a pivotal role in the franchise’s success, including its historic 2011 NBA Championship. That experience, he says, gave him firsthand insight into “what it truly takes to build and sustain a championship team and culture.” In 2017, Whitley was named general manager and vice president of basketball operations for the Texas Legends, where he oversaw all aspects of the organization - from basketball operations and scouting, to business development and community engagement - leading the team to its first-ever playoff win. “I am incredibly grateful and excited for this opportunity to help lead the Brampton Honey Badgers back to championship form - both on the court and in the community,” said Whitley. “I want to sincerely thank our owner, Leonard Asper, for his trust and commitment. Being born and raised in Canada, this is a full-circle moment for my family and me. Coming back home to help guide, develop, and grow the Brampton Honey Badgers of the CEBL is not only an honour - it’s a privilege and a challenge I wholeheartedly embrace.” Throughout his NBA career, Whitley has worked with some of the game’s most influential figures, including Mark Cuban, Donn Nelson, Rick Carlisle, Donnie Nelson and legendary players such as Steve Nash, Dirk Nowitzki, Jason Kidd, Vince Carter, and Luka Dončić. “When I acquired the Honey Badgers, I committed to creating a winning team that also serves as a pillar of its community,” said Leonard Asper, owner of the Brampton Honey Badgers. “Al Whitley’s track record and reputation leave me no doubt that he is the right person to fulfill that mission. We are extremely fortunate that he is making this commitment to Brampton, and I thank him for his trust in us.” As CEO, Whitley aims to elevate the Honey Badgers organization both competitively and culturally - building a championship-caliber roster, enhancing fan engagement, and strengthening the team’s ties within the community. Honey Badgers fans can look forward to an exciting offseason filled with community events leading up to the 2026 CEBL season tip-off in May. Details on 2026 season ticket packages will be announced soon. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca .
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