The Mindfulness of a Bandit

November 18, 2024
Josh Kozelj

How Jon Giesbrecht brought mindfulness to Vancouver — paving the way for the best season in franchise history

Before graduating high school, Jon Giesbrecht knew his days playing basketball were numbered.


Perhaps like most kids who grew up in the 1990s, Giesbrecht fell in love with basketball because of Michael Jordan. He watched Space Jam and was forever hooked by the sport. There was something about the cartoon characters playing alongside the greatest basketball player of all time that motivated him to pick up a basketball.


“I loved the game and wanted to play as much as I could,” Giesbrecht said.


But halfway through high school, his younger brother, who is about four years younger than Giesbrecht, also started falling for basketball. The two were — and still are — best friends. Yet his younger brother’s team didn’t have a coach, and although their dad briefly occupied the position, he was never interested in the role for the long haul.


“My dad’s not really a basketball guy,” Giesbrecht said. “He’s a competitor, played some sports, but not a basketball guy.”


So as a 15-year-old, still in high school, Giesbrecht stepped in. In those days, Giesbrecht, a former point guard, realized that he enjoyed helping people find their potential more than playing the game himself.


He enjoyed leading drills that tested a player’s ability to think on court, like a point guard. Each practice was a science experiment, he said, where he’d try multiple different strategies to prepare the boys for anything that may happen in a game.


The team started winning. And winning. And winning. Year after year.


Giesbrecht ultimately ended up coaching the boys all the way through their Grade 12 season at John Taylor Collegiate west of Winnipeg, a year where the team went undefeated. Over half of the roster went on to play basketball in university.


The success led him to believe that maybe he could make a living out of coaching.


“A lot of winning early was cool for me because it was like, ‘maybe I’m a good coach?’ Maybe this is something I could do after [high school] and in my future,” Giesbrecht said.


“In the beginning, because we were winning, I’m like, man, it must be me.”


He studied DVDs on basketball philosophy late at night. He followed others like Bob Hurley and attempted to replicate the stoic, steady, and serious tendencies of coaches from previous generations.


He even started picking up an accent from his favourite coaches.


One time at a coaching clinic, Giesbrecht got nervous leading a drill. He started talking in a New Jersey accent, hoping that it would hide his nerves and prove he was an experienced coach like Hurley or Red Auerbach, two coaches from the New Jersey and New York area.


Not someone who was trying to mask his insecurities.


***

Growing up in Winnipeg, there were few things that Giesbrecht enjoyed as much as basketball.


In elementary school, he was a class clown who cracked jokes and enjoyed making people laugh. When he started Grade 4, however, he was diagnosed with a speech impediment. At the time, he didn’t know what it meant, or that he was the only kid in his class to see a speech therapist.


“One of the kids found out I was seeing a speech therapist, and then would make fun of the way I was talking,” Giesbrecht said. “That really made me go inward, where I was extroverted.”


When he turned inward, Giesbrecht started analyzing and judging himself for the impediment.


As he grew up, following the success of his younger brother’s team, he dived headfirst into coaching and set a few goals: coach professionally, coach in the NBA, make a million dollars.


In his late-teens and early-twenties, he started a degree in education at the University of Winnipeg. Rather than making new friends or attending parties, he drove across town to the University of Manitoba — sometimes skipping his own classes — to help coach the school’s varsity team.


“Almost every night, I was this introvert. I would go to my room and study basketball for two or three hours,” said Giesbrecht, adding that he was flunking classes early in university and questioning the importance of getting a degree as he set ambitious coaching goals.


“I was like a sicko, obsessed dude.”


The work eventually led to assistant coaching gigs with the University of Winnipeg and Manitoba, before he was hired as a full-time assistant for the University of Regina’s women’s basketball program in 2019. (Giesbrecht finished an arts degree before receiving the coaching job at the University of Regina.)


The COVID-19 pandemic then erupted during Giesbrecht’s first season in Regina, halting the team’s season and forcing him to reflect on his future as a coach. He also started spending more time with his first girlfriend at the time, who introduced him to yoga and spirituality led by Ram Dass, an American yoga guru and writer that popularized Eastern-styles of spirituality in North America.


Initially, the podcasts helped Giesbrecht take himself less seriously and become a looser coach. But he later started to post clips on Instagram about spirituality and its connection to basketball.


“Instead of watching [coaching] clinics, I’m listening to Ram Dass every day, thinking about basketball and how I can relate this back to the players,” Giesbrecht said.


On a whim, a friend who saw one of his videos invited Giesbrecht to work with his team in Italy, saying he could teach mindfulness — a type of meditation and practice that focuses on being in the moment — to athletes.


Giesbrecht left his job at the University of Regina and flew to Europe. The role only lasted a few months, however, it led him to believe that there was a place for mindfulness in a team’s player development system.


He worked with players pre-game, post-game and privately, reiterating the importance of getting centred mentally before checking into the game and acting as a confidant for someone’s off or on-court struggles.


“I love asking questions and observing,” said Giesbrecht, who has since launched a podcast and online academy, Play Free Basketball, that focuses on mindfulness. “We’d have a lot of one-on-one conversations with guys to help them like, ‘what’s going on?’ ‘Do you have someone you can talk to?’ Do you have someone you can vent to?’”


He just needed to find another program that was willing to test out his philosophies.


***


The best statistical season of Kyle Julius’ playing career came with the help of a sports psychologist.


Julius, now the head coach and general manager of the Vancouver Bandits who was recently
extended through 2026, played collegiately for Furman University and the University of Guelph in the late 1990s and early 2000s. In his final season at Guelph he averaged more than 21 points per game, was named a second-team All-Canadian and the school’s male athlete of the year.


He always looked for an edge as a player, and when he transitioned to coaching about a decade ago, he was surprised that more teams didn’t emphasize mental performance.


“It was always important for me to hire someone in the realm of sports psychologist, wellness coach,” said Julius, who joined the Bandits in 2019. He tried addressing mental performance earlier, but didn’t find a right person for the role until meeting and hiring Giesbrecht this year.


Vancouver would go on to have its best season in franchise history, winning 14 games in the regular season and coming within one victory of the CEBL championship.


“He was a massive contributor to our individual and team success this year,” Julius said. “I hope other teams in the league try and find guys like Jon,  because at the end of the day, if there’s a bunch of Jon’s in our league, everybody’s going to be playing at a higher level.”


Although more professional sports teams are incorporating
sports psychologists on staff, Giesbrecht’s role with the Bandits, mindfulness and player development coach, is one of its kind in the CEBL.


It’s an innovative position for a team that was recently named
Franchise of the Year, Community Champion and Digital Excellence award winner at the league’s business awards.


The CEBL regular season is a sprint, with previously 20 and now
24 games per team before the playoffs. Due to the short time, Giesbrecht started working with the team months before the season. He also agreed to sign a confidentiality contract with players, ensuring he wouldn’t leak private information to other coaches on staff.


Throughout his coaching career, Giesbrecht noticed that many teams used buzzwords such as ‘play present’ or ‘be mentally tough’ in scrums to motivate players. But he never saw someone explain to a player how to get mentally tough in a game often filled with lead changes and runs.


“It’s cool to hear that when someone’s mic’d up and you’re listening to NBA on TNT, but what does that actually mean?” He said. “Does that mean anything to the player? Is that meaningful language?”


Giesbrecht worked with every member of the Bandits last season. He took about 80 per cent of players on on-court workouts and practiced things many other teams may overlook like subbing in and out of a game.


When he tells a player who recently subbed out to “gear down,” for example, it’s an instruction to slow their breathing and get out of a fight or flight mentality, a physiological reaction to stressful events. Most routines consisted of players taking a seat, feeling their feet on the floor, sitting tall and taking deep breaths, which releases serotonin and dopamine to combat the adrenaline of being on the floor.


“He’s one of the great people I’ve met,” said Diego Maffia, a former Bandit and current UVic Vike who became fond of a pre-game visualization, breathing and positive affirmation routine with Giesbrecht that he still uses today.


“It opened my eyes that I could control more of my emotions and before-game stress.”


Giesbrecht is already committed to returning to the Bandits next season. Aside from growing his own basketball academy and podcast, he hopes to help more players become mindful of new ways to improve their game. And deliver Vancouver a championship.


“We were one stop away from winning the championship,” Giesbrecht said. “Man, you give us another 20 games, I think we’re so much better.”


In less than one year, Giesbrecht has proven to be an integral part of Vancouver’s coaching staff, Julius said — someone who no longer needs to fake an accent to prove he’s a basketball coach.


“Jon is a huge piece to our coaching staff,” Julius said. “He’s a coach like anyone else.”

October 20, 2025
La meilleure ligue professionnelle de basketball du Canada et son premier commissaire et cofondateur prennent des chemins différents après un mandat de huit ans couronné de succès
October 20, 2025
Canada’s top pro basketball league and its first Commissioner and Co-Founder part ways following a successful eight-year tenure
October 9, 2025
Les BlackJacks d’Ottawa de la Ligue élite canadienne de basketball (LECB) ont annoncé aujourd’hui la nomination de Jason Winters à titre de nouveau président du club. Winters se joint aux BlackJacks après avoir occupé le poste de directeur général de Myers Kanata Nissan depuis 2019. Chef d’entreprise très respecté au sein de la communauté ottavienne, lui et sa famille ont également possédé et exploité plusieurs franchises Booster Juice dans la région de la capitale. Détenteur d’abonnements de saison des BlackJacks de longue date, Winters apporte une profonde passion pour le basketball ainsi qu’un solide bilan en matière de partenariats authentiques et de création de valeur tangible pour les parties prenantes. « En tant que détenteur d’abonnement saisonnier et fier partisan des BlackJacks, il a été incroyable de voir l’évolution de l’équipe et la notoriété croissante de la LECB au Canada », a déclaré Winters. « Assumer le rôle de président pour diriger cette équipe et servir notre communauté est un honneur pour ma famille et moi. Je suis enthousiaste et déterminé à bâtir sur les bases solides que les BlackJacks ont déjà établies, avec intégrité, passion et un profond respect pour nos partisans et la communauté d’Ottawa. » Dans son nouveau rôle de président, Jason guidera les BlackJacks vers une ère nouvelle et prometteuse — en renforçant les liens avec la communauté et en accroissant l’impact du club, tant sur le terrain qu’en dehors, alors que l’équipe continue d’élargir sa présence au sein de la LECB et dans toute la région d’Ottawa. « Nous sommes fiers et honorés d’accueillir Jason dans ce rôle de leadership », a déclaré Justin Pascoe, PDG de Diamond Sports Canada. « En tant que membre de longue date de la communauté d’Ottawa, il apporte une vaste expérience professionnelle, une réputation d’excellence et de solides valeurs familiales qui lui ont valu le respect généralisé dans toute la région. » « Le leadership, l'intégrité et la passion de toujours de Jason pour le basketball font de lui la personne idéale pour guider les BlackJacks vers une nouvelle étape prometteuse », a poursuivi Pascoe. « Il incarne les valeurs que nous souhaitons voir représenter par ce club et entretient un véritable lien avec nos partisans et notre communauté. Ensemble, nous ferons des BlackJacks une équipe dont nos partisans, nos commanditaires et notre ville pourront être fiers, tant sur le terrain qu’en dehors. » Diplômé du Collège Algonquin des arts appliqués et de la technologie, Winters vit dans le quartier Old Ottawa South avec sa famille : Sherry, Archer, Zoe et Nevaeah. Les forfaits d’abonnement pour la saison 2026 sont maintenant disponibles en ligne à l’adresse theblackjacks.ca/season-seat-memberships . ###
October 9, 2025
The Ottawa BlackJacks of the Canadian Elite Basketball League (CEBL) announced today the appointment of Jason Winters as the club’s new president. Winters joins the BlackJacks having served as the general manager of Myers Kanata Nissan since 2019. A highly respected business leader in the Ottawa community. He and his family have also owned and operated multiple Booster Juice franchises across the Capital Region. A long-time BlackJacks season ticket holder, Winters brings a deep passion for basketball along with a proven track record of building authentic partnerships and delivering meaningful value to stakeholders. “As someone who has been in the stands as a proud season ticket holder and fan of the BlackJacks, it has been incredible to watch the growth and awareness of the team and the CEBL in Canada,” said Winters. “Stepping into the role of President to lead this team and serve our community is something that my family and I are honoured to do. I am excited and committed to building on the foundation the BlackJacks have already established with integrity, passion and a deep respect for our fans and the Ottawa community.” In his new role as President, Jason will lead the BlackJacks into an exciting new era - strengthening community ties and enhancing the club’s impact both on and off the court as the team continues to grow its presence in the CEBL and across the Ottawa region. “We are proud and privileged to welcome Jason into this leadership role,” said Justin Pascoe, CEO of Diamond Sports Canada. “As a long-standing member of the Ottawa community, he brings a wealth of professional experience, a reputation for excellence and strong family values that have earned him widespread respect throughout the region.” “Jason’s leadership, integrity and lifelong passion for basketball make him the ideal person to guide the BlackJacks into an exciting new chapter,” continued Pascoe. “He embodies the values we want this club to stand for and has a true connection to our fans and community. Together, we will make the BlackJacks a team that our fans, sponsors and city can be proud of on and off the court” A graduate of Algonquin College of Applied Arts and Technology, Winters lives in Old Ottawa South with his family, Sherry, Archer, Zoe and Nevaeah. Season seat packages for the 2026 campaign are now available online at theblackjacks.ca/season-seat-memberships . ###
October 6, 2025
Please join us in welcoming Amanda Chau to the Canadian Elite Basketball League. Amanda joins as Director, Corporate Partnerships, bringing over a decade of experience in partnerships and marketing. Most recently, she was with True North Sports + Entertainment, where she supported the Winnipeg Jets and national partners with business planning, relationship development, and sponsorship strategy. Her background also includes account and project management at Direct Focus Marketing Agency, where she worked across brand strategies, events, and sponsorship opportunities, giving her a well-rounded perspective on the diverse needs of dynamic clients and brands. Welcome to the CEBL team, Amanda!
September 25, 2025
Joignez-vous à nous pour souhaiter la bienvenue à Jean Couvrette, qui se joint à la Ligue élite canadienne de basketball à titre de directeur principal, partenariats corporatifs. Jean apporte plus de 30 ans d'expérience dans le développement de partenariats, le marketing sportif et la gestion d’équipes de ventes. Il a occupé des postes clés au sein d'organisations telles que le Grand Prix de Formule 1 du Canada, Professional Sports Management, SPORTSQUÉBEC et les Alouettes de Montréal, où il a constamment obtenu d'excellents résultats en matière de commandites et de ventes. Plus récemment, il a agi à titre de consultant pour des organisations de premier plan, dont Soccer Québec, la Fédération québécoise des sports cyclistes, les Carabins de l’Université de Montréal, Ironman Mont-Tremblant et Golf Québec. Bienvenue dans l’équipe de la LECB, Jean!
September 25, 2025
Please join us in welcoming Jean Couvrette to the Canadian Elite Basketball League as Sr. Director, Corporate Partnerships. Jean brings over 30 years of experience in partnership development, sports marketing, and team leadership. He has held key roles with organizations including the Formula One Grand Prix du Canada, Professional Sports Management, SPORTSQUÉBEC, and the Montreal Alouettes, where he consistently delivered strong results in sponsorship and sales. Most recently, he has worked as a consultant with leading organizations such as Soccer Québec, Québec Cycling Federation, Université de Montréal Carabins, Ironman Mont-Tremblant, and Golf Québec. Welcome to the CEBL team, Jean!
September 23, 2025
Please join us in welcoming Sam Bougha to the Canadian Elite Basketball League as Director, Corporate Partnerships. Sam is a sponsorship marketing professional with experience across the brand, property, and agency sides of the industry. He has led national partnerships, managed multimillion-dollar portfolios, and delivered creative, results-driven campaigns for organizations including Deloitte Canada, the Canada Games Council, and Envision Sports & Entertainment. He brings a strong foundation in sales and client management from roles with Peloton, TD Insurance, and Ricoh Canada, and is passionate about building partnerships rooted in relationships and focused on long-term value for fans, brands, and the property. Sam also gained hands-on experience with the Hamilton Honey Badgers earlier in his career, making this a full-circle moment as he joins the league office. Welcome to the CEBL team, Sam!
By Myles Dichter September 18, 2025
Michelle Biskup paced nervously along the sidelines of Winnipeg’s Canada Life Centre. As Niagara’s Khalil Ahmad stepped to the free-throw line with the 2025 CEBL championship in his fingertips, Biskup couldn’t help but battle flashbacks from one year earlier, when Ahmad missed a shot to win it all. Some things were different: the locale, for one. The River Lions’ path to the Final (one much more fraught this time around), for two. And, of course, Biskup’s title, now president of the franchise. One thing, though, did not change. No matter what happened, Biskup could not control what happened on the court. At least not at this point. “I've gone through the highs, I've gone through the lows, but I just stay even keel until I know it's over,” said Biskup, who has now been with the River Lions for 10 years. Ahmad, of course, went on to make those free throws, clinching the River Lions’ second consecutive championship and matching the Edmonton Stingers as the only teams to win multiple titles, let alone go back-to-back. With the trophy, Biskup became the first female president to win a Canadian men’s professional sports title. Detroit Red Wings president Marguerite Norris (1954, 1955) and Los Angeles Lakers boss Jeanie Buss (2020) have also accomplished the feat in the U.S. “Michelle has been a CEBL all-star since day one and has shown incredible commitment, leadership, and perseverance throughout her career with the River Lions,” said CEBL commissioner and co-founder Mike Morreale. “To watch her help guide the team to back-to-back championships while also breaking new ground as the first female president to do so in Canadian men’s pro sports is nothing short of remarkable. She’s a trailblazer in every sense and has earned this tremendous recognition.” “It's a milestone to have my name stamped on history while also showing other young females in sports who are dreaming of having a career in sports that it's attainable,” Biskup said. “It's not something that can't be done because now they can see someone who's done it.” Biskup, the 35-year-old from Burlington, Ont., was a Day 1 staffer of the River Lions 10 years ago when she held the title of operations coordinator. The job only came about through a coincidental meeting with the River Lions owners, when Biskup pitched herself on a whim and suddenly found herself moving from her first job out of school in the entertainment department at Fallsview Casino to a professional basketball organization. Steadily since, she’s risen the ranks until being promoted to president in September. And in her first season atop the organization, she lifted it atop the CEBL. “We really put 12 months into it: into something that we can't control the outcome of as front-office staff. So to have that full-circle moment from last year where, yes, I was involved, I was still a very big part of it as VP, but then for everything that I put into this past year, building a new culture in our office, hiring new staff, making some big changes. It really was like, ‘OK, this made it all worthwhile,’” she said. “There's no greater feeling than winning at the end of the day. There's a reason why everyone wants to win. That's the best, ultimate feeling.” Biskup said the team is almost unrecognizable from when she first started a decade ago — especially when she looks at the Meridian Centre crowd and the River Lions fan base. But even more has changed since she took over as president. Biskup hired team captain Kimbal Mackenzie as community and brand ambassador in a CEBL first — an idea that was born late last off-season and one she hopes will truly take flight now. Meanwhile, she signed head coach Victor Raso to a three-year contract lining up with a three-year Meridian Centre lease, locking in two key aspects of the team. “Knowing that Vic's going to be here every year, or at least for the next three, we can depend on that, that we're going to have that returning group that helps us be successful on the court,” said Biskup, who credited the coach for maintaining season-to-season continuity in a league where that’s rare. “It helps us be successful off the court too, right? It's great for our sales staff to be able to call people and say, we're back-to-back champions or we have their favourite players returning. So that consistency is really big.” Raso has worked next to Biskup for the past eight years. “I've seen her go from doing absolutely everything to doing absolutely everything as the president,” he said. The coach described Biskup as “incredibly hard-working,” saying she’s created a culture of “doers” while keeping the atmosphere light and fun with plenty of laughs. He added that he’s always coordinated closely with Biskup, with whom he enjoys a strong two-way relationship of trust. “Michelle and I always talked about what we were doing on a day-to-day basis, but never from the perspective of she's my manager. So for her and I, it was a cool experience this year. She's always let me do my thing with the basketball and trusted me with decisions and budgets and everything,” he said. To Raso, Biskup is the “lifeblood” of the River Lions. “She can run a professional sport organization like with her eyes closed now. And I don't think people really understand how much actually goes into that,” he said. Now, Biskup’s next task is one that’s never been done before: win three straight championships. After last season’s motto was ‘Run It Back,’ Biskup said conversations are already underway about next year’s slogan, with the word dynasty being thrown around. “That's definitely the goal for us to make that next stamp on history is being the first team to do a three-peat,” she said. It’s a topic with which Biskup is now quite familiar. - CEBL -
September 18, 2025
Stingers Entertainment Group LP (SEG), owner of the Edmonton Stingers and co-owner of the Canadian Elite Basketball League, announced Thursday that Jordan Baker has assumed the role of President of the organization. Baker will continue to be Head Coach and General Manager of the Stingers. He has also become a part owner of SEG. “I am both excited and humbled to become the leader of not just our team but our whole business,” said Baker. “Edmonton has been such a huge part of my life and to be able to advance my basketball and business career right here at home means the world to me. Our fan support has grown tremendously over the past three seasons and I am determined to continue to widen our impact across the city in the years to come.” Baker has been front and center with the Stingers from day one. First, as a standout forward on the floor from 2019-2022. His accolades as a player include two CEBL Championships and the 2020 CEBL Canadian Player of the Year award. He retired in 2022 as the franchise all-time leader in total points and rebounds, the latter a title which he still holds. Baker took on the role of Head Coach in 2023 and added the General Manager title in 2024. Following the 2024 season, Baker was promoted to full-time Head Coach and General Manager and took on the role of Vice President of Basketball Operations and Community Engagement - where he launched the Stingers flagship community program the Basketball Bridge presented by Sterling Homes. “It is not unusual for individuals who have been star athletes to become great coaches and general managers”, said James Burns, Managing Partner of SEG LP. “But to also rise to head the entire business operations as well as basketball is almost unheard of. Jordan is a uniquely talented basketball expert and business executive and we are very fortunate he has chosen to sign on with the Stingers for the long term”. Jordan Baker has been at the apex of basketball in Edmonton since a young age, playing for the Harry Ainlay Titans and later the University of Alberta Golden Bears, where he remains the all-time leader in points, rebounds, assists, and steals across 98 games played. He received his Master of Coaching from the U of A, and later spent four years as an assistant coach, accumulating a 78-21 record. This fall, Baker was inducted into the University of Alberta Sports Wall of Fame as part of the 2025 class. Hailing from a prevalent basketball family deeply rooted in the Edmonton community, Baker is the son of Doug and Trix Baker. Doug was a Golden Bear from 1974-1977, where he was a three-time team MVP and Canada West All-Star. He retired with five program records, including scoring average and single season scoring average. Trix was also a standout player at the U of A, being named an All-Canadian with the Pandas in 3 seasons. After her standout playing career, she would head coach multiple CCAA and CIS programs, including U of A. Both Trix and Doug are also members of the U of A Sports Wall of Fame. Baker will begin his role as President immediately as the team prepares for their eighth season tipping off in spring 2026. During the Stingers offseason, Baker and the Stingers will remain an active force in the community with their Basketball Bridge program, offering accessible, youth-focused basketball programming year-round. ### About the Edmonton Stingers The Edmonton Stingers play a 24-game season from May to September in the Canadian Elite Basketball League, the top professional league in Canada with 10 teams in major markets across the country. Our core value as an organization is to offer affordable, family-friendly fun at our games and be a positive force in our community all year long.