The Mindfulness of a Bandit

November 18, 2024
Josh Kozelj

How Jon Giesbrecht brought mindfulness to Vancouver — paving the way for the best season in franchise history

Before graduating high school, Jon Giesbrecht knew his days playing basketball were numbered.


Perhaps like most kids who grew up in the 1990s, Giesbrecht fell in love with basketball because of Michael Jordan. He watched Space Jam and was forever hooked by the sport. There was something about the cartoon characters playing alongside the greatest basketball player of all time that motivated him to pick up a basketball.


“I loved the game and wanted to play as much as I could,” Giesbrecht said.


But halfway through high school, his younger brother, who is about four years younger than Giesbrecht, also started falling for basketball. The two were — and still are — best friends. Yet his younger brother’s team didn’t have a coach, and although their dad briefly occupied the position, he was never interested in the role for the long haul.


“My dad’s not really a basketball guy,” Giesbrecht said. “He’s a competitor, played some sports, but not a basketball guy.”


So as a 15-year-old, still in high school, Giesbrecht stepped in. In those days, Giesbrecht, a former point guard, realized that he enjoyed helping people find their potential more than playing the game himself.


He enjoyed leading drills that tested a player’s ability to think on court, like a point guard. Each practice was a science experiment, he said, where he’d try multiple different strategies to prepare the boys for anything that may happen in a game.


The team started winning. And winning. And winning. Year after year.


Giesbrecht ultimately ended up coaching the boys all the way through their Grade 12 season at John Taylor Collegiate west of Winnipeg, a year where the team went undefeated. Over half of the roster went on to play basketball in university.


The success led him to believe that maybe he could make a living out of coaching.


“A lot of winning early was cool for me because it was like, ‘maybe I’m a good coach?’ Maybe this is something I could do after [high school] and in my future,” Giesbrecht said.


“In the beginning, because we were winning, I’m like, man, it must be me.”


He studied DVDs on basketball philosophy late at night. He followed others like Bob Hurley and attempted to replicate the stoic, steady, and serious tendencies of coaches from previous generations.


He even started picking up an accent from his favourite coaches.


One time at a coaching clinic, Giesbrecht got nervous leading a drill. He started talking in a New Jersey accent, hoping that it would hide his nerves and prove he was an experienced coach like Hurley or Red Auerbach, two coaches from the New Jersey and New York area.


Not someone who was trying to mask his insecurities.


***

Growing up in Winnipeg, there were few things that Giesbrecht enjoyed as much as basketball.


In elementary school, he was a class clown who cracked jokes and enjoyed making people laugh. When he started Grade 4, however, he was diagnosed with a speech impediment. At the time, he didn’t know what it meant, or that he was the only kid in his class to see a speech therapist.


“One of the kids found out I was seeing a speech therapist, and then would make fun of the way I was talking,” Giesbrecht said. “That really made me go inward, where I was extroverted.”


When he turned inward, Giesbrecht started analyzing and judging himself for the impediment.


As he grew up, following the success of his younger brother’s team, he dived headfirst into coaching and set a few goals: coach professionally, coach in the NBA, make a million dollars.


In his late-teens and early-twenties, he started a degree in education at the University of Winnipeg. Rather than making new friends or attending parties, he drove across town to the University of Manitoba — sometimes skipping his own classes — to help coach the school’s varsity team.


“Almost every night, I was this introvert. I would go to my room and study basketball for two or three hours,” said Giesbrecht, adding that he was flunking classes early in university and questioning the importance of getting a degree as he set ambitious coaching goals.


“I was like a sicko, obsessed dude.”


The work eventually led to assistant coaching gigs with the University of Winnipeg and Manitoba, before he was hired as a full-time assistant for the University of Regina’s women’s basketball program in 2019. (Giesbrecht finished an arts degree before receiving the coaching job at the University of Regina.)


The COVID-19 pandemic then erupted during Giesbrecht’s first season in Regina, halting the team’s season and forcing him to reflect on his future as a coach. He also started spending more time with his first girlfriend at the time, who introduced him to yoga and spirituality led by Ram Dass, an American yoga guru and writer that popularized Eastern-styles of spirituality in North America.


Initially, the podcasts helped Giesbrecht take himself less seriously and become a looser coach. But he later started to post clips on Instagram about spirituality and its connection to basketball.


“Instead of watching [coaching] clinics, I’m listening to Ram Dass every day, thinking about basketball and how I can relate this back to the players,” Giesbrecht said.


On a whim, a friend who saw one of his videos invited Giesbrecht to work with his team in Italy, saying he could teach mindfulness — a type of meditation and practice that focuses on being in the moment — to athletes.


Giesbrecht left his job at the University of Regina and flew to Europe. The role only lasted a few months, however, it led him to believe that there was a place for mindfulness in a team’s player development system.


He worked with players pre-game, post-game and privately, reiterating the importance of getting centred mentally before checking into the game and acting as a confidant for someone’s off or on-court struggles.


“I love asking questions and observing,” said Giesbrecht, who has since launched a podcast and online academy, Play Free Basketball, that focuses on mindfulness. “We’d have a lot of one-on-one conversations with guys to help them like, ‘what’s going on?’ ‘Do you have someone you can talk to?’ Do you have someone you can vent to?’”


He just needed to find another program that was willing to test out his philosophies.


***


The best statistical season of Kyle Julius’ playing career came with the help of a sports psychologist.


Julius, now the head coach and general manager of the Vancouver Bandits who was recently
extended through 2026, played collegiately for Furman University and the University of Guelph in the late 1990s and early 2000s. In his final season at Guelph he averaged more than 21 points per game, was named a second-team All-Canadian and the school’s male athlete of the year.


He always looked for an edge as a player, and when he transitioned to coaching about a decade ago, he was surprised that more teams didn’t emphasize mental performance.


“It was always important for me to hire someone in the realm of sports psychologist, wellness coach,” said Julius, who joined the Bandits in 2019. He tried addressing mental performance earlier, but didn’t find a right person for the role until meeting and hiring Giesbrecht this year.


Vancouver would go on to have its best season in franchise history, winning 14 games in the regular season and coming within one victory of the CEBL championship.


“He was a massive contributor to our individual and team success this year,” Julius said. “I hope other teams in the league try and find guys like Jon,  because at the end of the day, if there’s a bunch of Jon’s in our league, everybody’s going to be playing at a higher level.”


Although more professional sports teams are incorporating
sports psychologists on staff, Giesbrecht’s role with the Bandits, mindfulness and player development coach, is one of its kind in the CEBL.


It’s an innovative position for a team that was recently named
Franchise of the Year, Community Champion and Digital Excellence award winner at the league’s business awards.


The CEBL regular season is a sprint, with previously 20 and now
24 games per team before the playoffs. Due to the short time, Giesbrecht started working with the team months before the season. He also agreed to sign a confidentiality contract with players, ensuring he wouldn’t leak private information to other coaches on staff.


Throughout his coaching career, Giesbrecht noticed that many teams used buzzwords such as ‘play present’ or ‘be mentally tough’ in scrums to motivate players. But he never saw someone explain to a player how to get mentally tough in a game often filled with lead changes and runs.


“It’s cool to hear that when someone’s mic’d up and you’re listening to NBA on TNT, but what does that actually mean?” He said. “Does that mean anything to the player? Is that meaningful language?”


Giesbrecht worked with every member of the Bandits last season. He took about 80 per cent of players on on-court workouts and practiced things many other teams may overlook like subbing in and out of a game.


When he tells a player who recently subbed out to “gear down,” for example, it’s an instruction to slow their breathing and get out of a fight or flight mentality, a physiological reaction to stressful events. Most routines consisted of players taking a seat, feeling their feet on the floor, sitting tall and taking deep breaths, which releases serotonin and dopamine to combat the adrenaline of being on the floor.


“He’s one of the great people I’ve met,” said Diego Maffia, a former Bandit and current UVic Vike who became fond of a pre-game visualization, breathing and positive affirmation routine with Giesbrecht that he still uses today.


“It opened my eyes that I could control more of my emotions and before-game stress.”


Giesbrecht is already committed to returning to the Bandits next season. Aside from growing his own basketball academy and podcast, he hopes to help more players become mindful of new ways to improve their game. And deliver Vancouver a championship.


“We were one stop away from winning the championship,” Giesbrecht said. “Man, you give us another 20 games, I think we’re so much better.”


In less than one year, Giesbrecht has proven to be an integral part of Vancouver’s coaching staff, Julius said — someone who no longer needs to fake an accent to prove he’s a basketball coach.


“Jon is a huge piece to our coaching staff,” Julius said. “He’s a coach like anyone else.”

May 26, 2026
The Montreal Alliance of the Canadian Elite Basketball League (CEBL) announced today the signing of Montreal native Anthony Maxwell. The 6-foot-1 guard joins the Alliance after competing at the NCAA Division I, junior college, and U SPORTS levels, bringing speed, shot creation, and offensive versatility to Montreal’s backcourt. “Anthony is a player who competes hard on the defensive end and fits the identity we want to build as a team,” said Co-Owner and General Manager Joel Anthony. “Being from Montreal, he understands the pride that comes with representing this city, and we’re excited to see him continue to grow within our organization.” Maxwell most recently played for the Concordia Stingers during the 2025-26 season, where he emerged as an impactful offensive contributor in the RSEQ conference. Appearing in 23 games, he averaged 7.7 points and 4.3 rebounds while showcasing his ability to contribute offensively in both starting and reserve roles. Throughout the season, Maxwell delivered several strong performances, including 17 points on 7-of-9 shooting against Ottawa, 15 points against Laval, and 10 points and seven rebounds in a victory over Carleton. Known for his quickness, shifty handle, and ability to get to his spots in the mid-range area, Maxwell consistently provided offensive production for the Stingers. Prior to joining Concordia, Maxwell competed at UMass Lowell during the 2023-24 NCAA Division I season before continuing his collegiate career at Gulf Coast State College in 2024-25. Across each stop, he continued to develop as an offensive-minded guard capable of creating off the dribble and attacking opposing defenses. A native of Lachine, Maxwell developed through Montreal’s basketball scene, including time with Brookwood Elite Basketball, a program that has also helped develop current Alliance players Quincy Guerrier and Keeshawn Barthelemy. He later attended Montreal-based Dynastie Prep, where he averaged 22 points and four assists during his senior high school season, establishing himself as one of the promising young guards to emerge from the city’s basketball community. Maxwell now joins the Alliance as the organization continues its 2026 CEBL campaign. -REPMTL - About the Montreal Alliance The Montreal Alliance is a professional basketball team competing in the Canadian Elite Basketball League (CEBL), Canada’s premier summer basketball league. The organization is committed to delivering high-level basketball and an engaging experience for fans in Montreal and across Quebec.
May 26, 2026
L’Alliance de Montréal de la Ligue élite canadienne de basketball (LECB) a annoncé aujourd’hui la signature du Montréalais Anthony Maxwell. L’arrière de 6 pi 1 po se joint à l’Alliance après avoir évolué dans la NCAA Division I, au niveau collégial américain ainsi qu’au sein du circuit U SPORTS, apportant vitesse, créativité offensive et polyvalence au champ arrière montréalais. « Anthony est un joueur qui travaille fort défensivement et qui correspond à l’identité que nous voulons bâtir comme équipe », a déclaré le copropriétaire et directeur général Joel Anthony. « Étant originaire de Montréal, il comprend la fierté qui vient avec le fait de représenter cette ville, et nous sommes impatients de le voir continuer à progresser au sein de notre organisation. » Maxwell a récemment porté les couleurs des Stingers de Concordia lors de la saison 2025-2026, où il s’est imposé comme une pièce importante de l’attaque au sein du RSEQ. En 23 rencontres, il a maintenu des moyennes de 7,7 points et 4,3 rebonds par match, démontrant sa capacité à contribuer offensivement autant comme partant que comme réserviste. Au cours de la saison, Maxwell a signé plusieurs solides performances, notamment une récolte de 17 points avec un taux d’efficacité de 7-en-9 contre Ottawa, une soirée de 15 points face à Laval ainsi qu’une performance de 10 points et sept rebonds dans une victoire contre Carleton. Reconnu pour sa rapidité, son maniement de ballon fluide et sa capacité à trouver ses espaces dans la mi-distance, Maxwell a offert une production offensive constante aux Stingers tout au long de la campagne. Avant son passage à Concordia, Maxwell a évolué avec UMass Lowell lors de la saison 2023-2024 dans la NCAA Division I avant de poursuivre son parcours à Gulf Coast State College en 2024-2025. À chacune de ses étapes, il a continué de peaufiner son jeu offensif, développant sa capacité à mettre de la pression sur les défensives adverses. Originaire de Lachine, Maxwell a grandi dans le milieu du basketball montréalais, notamment avec le programme Brookwood Elite, qui a également contribué au développement des actuels joueurs de l’Alliance Quincy Guerrier et Keeshawn Barthélémy. Il a ensuite fréquenté Dynastie Prep, une école montréalaise où il a maintenu des moyennes de 22 points et quatre passes décisives à sa dernière saison au secondaire, s’établissant comme l’un des jeunes gardes prometteurs issus de la métropole. Maxwell se joint maintenant à l’Alliance alors que l’équipe poursuit sa campagne 2026 dans la LECB. -REPMTL- À propos de l’Alliance de Montréal L’Alliance de Montréal est une équipe professionnelle de basketball évoluant dans la Ligue élite canadienne de basketball (LECB), le principal circuit estival de basketball professionnel au Canada. L’organisation a comme mission d’offrir un basketball de haut niveau ainsi qu’une expérience engageante aux partisans de Montréal et de partout au Québec.
May 26, 2026
Chaque fois que les Stingers d’Edmonton et le Surge de Calgary s’affrontent, il y a toujours un petit peu plus en jeu entre les rivaux de l’Alberta. Mais dimanche, les enjeux seront encore plus élevés. Le Surge accueillera les Stingers au Marchant Crane Centrium à Red Deer (Alberta), lieu du duel mémorable de l’an dernier, où Edmonton s’est imposé. Cette fois-ci, les deux équipes entrent affamées d’une victoire grandement nécessaire. Edmonton (1-3) et Calgary (0-3) abordent la semaine avec chacun trois défaites et déjà au moins deux matchs derrière les Bandits de Vancouver et les Sea Bears de Winnipeg, meneurs de l’Ouest. Pire encore pour le Surge, l’équipe est toujours à la recherche de leur première victoire. Leur occasion la plus proche de gagner est survenue lors du match d’ouverture, lorsqu’ils se sont rapprochés à une possession des BlackJacks d’Ottawa dans le Pointage cible, mais ont finalement perdu 93-88. Depuis, Calgary a perdu par un écart à deux chiffres face aux Honey Badgers de Brampton et les Bandits. Il y a néanmoins une raison d’être optimiste au sein du Surge, qui a atteint les finales de la LECB l’an dernier. Le meneur Evan Gilyard II a repris exactement là où il s’était arrêté la saison dernière, inscrivant 23,7 points par match et réussissant 38,5 pour cent de ses tirs à trois points, tout en distribuant 6,7 passes décisives par rencontre. Le Canadien Olumide Adelodun a également bien commencé sa deuxième saison dans la LECB en doublant plus que sa moyenne de points à 16,7 points par match et en continuant à réussir des tirs à trois points à un pourcentage élevé. De plus, son compatriote canadien Rugzy Miller-Moore n’a pas encore fait ses débuts de la saison, et il ajoutera une autre menace offensive féroce à son retour. Entre-temps, au nord de Red Deer, les Stingers continuent de chercher leur identité après le départ de joueurs clés, Sean East II et Keon Ambrose-Hylton, cette intersaison. Au cœur de cela se trouve le nouveau venu Dain Dainja, qui mène l’équipe avec un total de 23,8 points et 9 rebonds par match, malgré le fait qu’il n’ait même pas tenté un tir à trois points. Ces deux statistiques sont bonnes pour la cinquième place dans la ligue. Les Stingers ne sont également plus qu’à quatre points d’avoir une perspective complètement différente après leur défaite à domicile, 101-99, contre les champions en titre, les River Lions de Niagara, dimanche. Ceci a marqué leur deuxième défaite de deux points de la saison. Edmonton a également une victoire dominante contre les Bandits à son palmarès comme unique victoire. Mais bientôt, d’autres de ces matchs serrés devront tourner en leur faveur. Il n’y a pas de meilleur moment pour commencer que dimanche contre leurs rivaux provinciaux à Red Deer. Chiffres clés à retenir 3.2 — le nombre de vols par match de Teddy Allen qui mène la ligue. Les 16 vols de la vedette des Sea Bears en quatre matchs constituent déjà le deuxième plus grand total de sa carrière de cinq ans dans la LECB. 17 — l’arrière des Bandits, Jaelen House, a établi un record de passes décisives en un match dans la LECB lors d’une victoire contre les Stingers, au cours de laquelle il a également inscrit 32 points et pris 7 rebonds. 19-0 — la remontée du Pointage cible réalisée par les Shooting Stars de Scarborough lors d’une victoire spectaculaire contre le Mamba de Saskatoon. 42,5 % — le pourcentage de tirs à trois points du Mamba cette saison malgré que l’équipe soit à la dernière place dans l’Ouest avec une fiche de 0-4. Peut-être devraient-ils s’appuyer encore plus sur les tirs à longue distance. 100 % — c’est le pourcentage de lancers francs de Gilyard II en 15 tentatives. C’est le dernier joueur de la ligue à ne pas manquer ses lancers francs (minimum 10 tentatives). Horaire hebdomadaire (neuf matchs) Match #20 – le mardi 26 mai – NRL à MTL – 19 h 30 (HE) – l'Auditorium de Verdun (CBC Gem, YouTube, RDS.ca, CEBL+) Match #21 – le jeudi 28 mai – MTL à BHB – 11 h (HE) – CAA Centre (CBC Gem, YouTube, CEBL+) Match #22 – le jeudi 28 mai – SSS à CGY – 19 h 30 (HR) / 21h30 (HE) – WinSport Event Centre (CBC Gem, YouTube, CEBL+) Match #23 – le vendredi 29 mai – VAN à NRL – 19 h (HE) / 16 h (HP) – Meridian Centre (CBC Gem, YouTube, CEBL+) Match #24 – le vendredi 29 mai – WPG à SSK – 19 h 30 (HNC) / 20h30 (HAC) / 21h30 (HE) – SaskTel Centre (CBC Gem, YouTube, CEBL+) Match #25 – le samedi 30 mai – VAN à BHB – 19 h (HE) / 16 h (HP) – CAA Centre (CBC Gem, YouTube, CEBL+) Match #26 – le dimanche 31 mai – OTT à MTL – 16 h (HE) – l'Auditorium de Verdun (CBC Gem, YouTube, RDS.ca, CEBL+) Match #27 – le dimanche 31 mai – EDM à CGY – 16 h (HR) / 18 h (HE) – Marchant Crane Centrium (CBC Gem, YouTube, CEBL+) Match #28 – le dimanche 31 mai – SSS à SSK – 16 h (HNC) / 18 h (HE) – SaskTel Centre (CBC Gem, YouTube, CEBL+) Pour le calendrier complet de la LECB 2026, veuillez consulter cebl.ca/games . ###
May 26, 2026
Whenever the Edmonton Stingers and Calgary Surge square off, there’s always a little extra on the line between the Alberta rivals. But on Sunday, the stakes will be even higher. The Surge will host the Stingers at Marchant Crane Centrium in Red Deer, AB, the site of last year’s memorable showdown, where Edmonton came out on top. This time around, both teams enter hungry for a much-needed win. Edmonton (1-3) and Calgary (0-3) each enter the week sitting on three losses and already at least two games back of the West-leading Vancouver Bandits and Winnipeg Sea Bears. Worse yet for the Surge, there’s still a goose egg in the win column. Their closest opportunity came in the season opener when they got within a possession of the Ottawa BlackJacks in Target Score Time but wound up falling 93-88. Since then, Calgary lost by double-digits to each of the Brampton Honey Badgers and Bandits. Still, there is some reason for optimism within the Surge, who reached the CEBL Finals last year. Point guard Evan Gilyard II has picked up right where he left off last season, putting up 23.7 points per game and connecting on 38.5 per cent of his three-point shot attempts while also dishing 6.7 assists per contest. Canadian Olumide Adelodun is also off to a strong start in his second CEBL season, more than doubling his scoring average to 16.7 points per game and continuing to hit three-pointers at a high rate. Moreover, fellow Canadian Rugzy Miller-Moore has yet to make his season debut, and he’ll add another fierce scoring threat once he returns. North of Red Deer, meanwhile, the Stingers continue searching for their identity after key losses in Sean East II and Keon Ambrose-Hylton this off-season. Central to that has been newcomer Dain Dainja, who is registering a team-leading 23.8 points and nine rebounds per game despite not even attempting a three-pointer. Both marks are good for fifth leaguewide. The Stingers are also just four points away from having a completely different outlook after their 101-99 home loss to the defending-champion Niagara River Lions on Sunday marked their second two-point defeat of the season. Edmonton also has a dominant win over the Bandits on their resumé as their lone victory. But before long, more of those tight, late games must swing their way. No better time for that to start than Sunday against their provincial rivals in Red Deer. Early numbers to know 3.2 — Teddy Allen’s league-leading steals-per-game mark. The Sea Bears star scorer’s 16 swipes through four games are already the second-most of his five-year CEBL career. 17 —Bandits guard Jaelen House set a single-game CEBL assists record in a win over the Stingers in which he also had 32 points and seven rebounds. 19-0 — the Target Score Time comeback run put on by the Scarborough Shooting Stars in a stunning win over the Saskatoon Mamba. 42.5% — the Mamba’s three-point percentage for the season despite sitting last in the West at 0-4. Perhaps they need to lean even further into the deep ball. 100% — Gilyard II’s free-throw percentage on 15 tries, the last player in the league not to miss from the stripe (minimum 10 attempts). Weekly schedule (Nine games) Game #20 – Tuesday, May 26 – NRL at MTL – 7:30 p.m. ET – Verdun Auditorium (CBC Gem, YouTube, RDS.ca, CEBL+) Game #21 – Thursday, May 28 – MTL at BHB – 11 a.m. ET – CAA Centre (CBC Gem, YouTube, CEBL+) Game #22 – Thursday, May 28 – SSS at CGY – 7:30 p.m. MT / 9:30 p.m. ET – WinSport Event Centre (CBC Gem, YouTube, CEBL+) Game #23 – Friday, May 29 – VAN at NRL – 7 p.m. ET / 4 p.m. PT – Meridian Centre (CBC Gem, YouTube, CEBL+) Game #24 – Friday, May 29 – WPG at SSK – 7:30 p.m. CST / 8:30 p.m. CDT / 9:30 p.m. ET – SaskTel Centre (CBC Gem, YouTube, CEBL+) Game #25 – Saturday, May 30 – VAN at BHB – 7 p.m. ET / 4 p.m. PT – CAA Centre (CBC Gem, YouTube, CEBL+) Game #26 – Sunday, May 31 – OTT at MTL – 4 p.m. ET – Verdun Auditorium (CBC Gem, YouTube, RDS.ca, CEBL+) Game #27 – Sunday, May 31 – EDM at CGY – 4 p.m. MT / 6 p.m. ET – Marchant Crane Centrium (CBC Gem, YouTube, CEBL+) Game #28 – Sunday, May 31 – SSS at SSK – 4 p.m. CST / 6 p.m. ET – SaskTel Centre (CBC Gem, YouTube, CEBL+) For the full 2026 CEBL schedule, please visit cebl.ca/games .  ###
May 22, 2026
David Asper, owner and Chair of the Winnipeg Sea Bears, is pleased to announce the appointment of Rhéanne Marcoux as team President, effective June 1, 2026. Marcoux has been serving as Chief Brand and Experience Officer since January 2026, and prior to that, worked closely with the Sea Bears as an external consultant and staff mentor. Asper will remain as Chair of the Sea Bears and, as a co-owner of the Canadian Elite Basketball League, will continue as the team’s Director on the League Board, where he currently serves on its Executive Committee. “Rhéanne is a proven success in professional sports in Winnipeg, and her impact with the Bombers is truly national – for both the team and the CFL itself,” said Asper. “Since joining the Sea Bears, she has fundamentally transformed how this organization operates, from implementing new systems and processes to establishing long-term team culture across the organization. This appointment is the natural next step, and I’m looking forward to having our fans and our entire organization benefit from her leadership.” Over an 11-year tenure with the Winnipeg Blue Bombers, Marcoux rose from the marketing department to Vice President, Marketing and Communications for the 112th Grey Cup, where she led the brand strategy, content creation, fan engagement, and communications apparatus for one of the CFL’s most iconic franchises. Her work culminated in overseeing the marketing and communications efforts for the 2026 Grey Cup Festival, a national tentpole event that showcased Winnipeg on the country’s biggest stage. Prior to her time with the Blue Bombers, Marcoux built a diverse career across broadcast journalism with Radio Canada, sports marketing with True North Sports and Entertainment, and as founder of her own creative agency. She holds a degree in communications and is an alumna of Red River College and the University of Winnipeg. A content strategist, design specialist, multimedia expert, and brand builder, Marcoux is known for her ability to create emotional connections between fans and the brands they love. Her approach goes beyond traditional advertising – it’s rooted in storytelling, creative ambition, and a deep understanding of what turns casual fans into lifelong ones. Since arriving at the Sea Bears in January 2026, Marcoux has implemented a new CRM, launched a marketing automation system, introduced project management infrastructure, and led a brand and culture reset across the organization. As President, she will oversee all business operations, brand strategy, revenue, marketing, ticketing, partnerships, fan experience, and community engagement. “When I came on board, I saw an organization with incredible potential and a fan base that was ready for more,” said Marcoux. “Over the past several months, we’ve been building new foundations – new systems, new processes and a new way of working together. There’s a lot of building left to do, but we are so fortunate to have a fantastic staff and I’m excited to continue to grow the Sea Bears organization together.”
May 21, 2026
The Niagara River Lions announced today the signing of 6’5 American guard Donald Carey for the 2026 Canadian Elite Basketball League (CEBL) season. Carey will join the team for this Friday’s game versus the Winnipeg Sea Bears . Carey joins the River Lions after a 2025-26 campaign which saw him feature for the Leicester Riders of the SLB and Rayos de Hermosillo of the Mexican CIBACOPA . He led both teams in assists and steals, combining for averages of 16.3 points, 4.7 rebounds, 5.9 assists, and 1.6 steals per game on the season. The Upper Marlboro, Maryland native started his collegiate career with the Mount St. Mary’s Mountaineers . Carey found his stride midway into the season winning NEC Rookie of the Week with averages of 12.5 points, 5.5 assists, and 2.0 steals per game while shooting 60% from the field and 63% from three. Carey spent his sophomore season at Siena University before transferring to Georgetown University . In Carey’s second season with the Hoyas he averaged college career highs of 13.5 points, 1.5 steals, and 33.8 minutes per game in addition to being awarded the Big East Sportsmanship Award. Carey spent his final season of college in his home state with the University of Maryland , where, in his lone year with the Terrapins , he started 33 games, averaging 7.4 points, 4.7 rebounds, and 1.8 assists per game. After college Carey started his professional career with the Maine Celtics of the NBA G League , where he played for 2 seasons. In Carey’s second season he earned a bigger role in the rotation as a key contributor off the bench, averaging 5.8 points, 2.2 rebounds, and 1.2 assists per game. After Carey’s stint in the G League he headed overseas to the Otago Nuggets of the NZ NBL where he blossomed into a starring role, leading the nuggets with 22.4 points, 5.6 Assists, 1.5 Steals, and 35.6 minutes per game. ### About the Niagara River Lions The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court.
May 20, 2026
Nous sommes encore au début de cette saison de la LECB, alors que les équipes sont en train d’apprendre à découvrir qui elles sont et ce qu'elles pourraient devenir. Mais si l'on regarde de plus près, les plus petits signes des équipes qui pourraient émerger comme aspirants au titre commencent à se montrer. En fait, il n'est même pas nécessaire de regarder de si près pour remarquer la fiche de 2-0 de Brampton et son différentiel de points de plus de 24 points. Sur la côte ouest, l'explosion de 124 points de Vancouver lors de son match d'ouverture a également mis ses adversaires en alerte. Étonnamment, ces deux équipes vont subir un test unique sous la forme d'une revanche alors que nous entrons dans la deuxième semaine complète d'action. Les Honey Badgers rencontreront les BlackJacks d'Ottawa dans la capitale nationale après que Javonte Smart et son équipe aient fait peur à Brampton sur leur terrain. Pendant ce temps, les Bandits auront une autre chance contre les Stingers d'Edmonton, cette fois à domicile, après une défaite de 13 points samedi. Explorons un peu plus profondément ces deux gros matchs … Honey Badgers (2-0) contre BlackJacks (2-1) — jeudi, 19 h 30 (HE), L'Aréna de la Place TD (CBC Gem, YouTube, CEBL+) Sean East II a été à la hauteur des attentes lors de sa première année avec les Honey Badgers. Finaliste au titre du joueur le plus utile de la saison dernière, East II a marqué 47 points, enregistré 24 passes décisives et 14 rebonds tout en tirant pour 50 pour cent derrière l’arc en deux matchs. C’est exactement pourquoi le directeur général Jermaine Anderson l'a recruté. Mais East II ne l'a pas fait seul. En effet, les 21 rebonds combinés de Matthew Moncrieffe et l'incroyable performance de Cameron Tyson avec huit trois points lors de la victoire 91-86 contre Ottawa l’ont aidé. Les BlackJacks, de leur côté, pourraient voir ces tirs comme une raison d'optimisme. Ottawa a tiré seulement 25 pour cent de l'extérieur de l'arc comparé aux 48 pour cent de Brampton, Tyson réussissant la moitié de ses tentatives à lui seul. Si les BlackJacks peuvent réduire cet écart, cela pourrait faire toute la différence. Ottawa semble avoir conservé un certain élan depuis la fin de la saison dernière, lorsque l’équipe a trouvé une combinaison gagnante menée par Javonte Smart, pour ensuite être perdue dû à des absences pendant les séries éliminatoires. Smart, en particulier, a repris là où il s'était arrêté, marquant 71 points et 28 passes décisives en trois matchs, dont des victoires contre le Surge de Calgary et les champions en titre, les River Lions de Niagara. Cependant, pour qu'Ottawa évite de lutter autant pour remonter la pente comme la saison dernière, une victoire rapide en début de saison contre les Honey Badgers serait cruciale pour maintenir les classements serrés et le bris d'égalité en jeu. S’ils perdent, la séparation devient déjà plus importante. Pour Brampton, qui a commencé la saison avec de grandes attentes, c'est une chance de prouver que toute l’excitation collective était justifiée. Stingers (1-1) contre Bandits (1-1) — vendredi, 17 h (HP) / 18 h (HR) / 20 h (HE), Envision Financial Court au Langley Events Centre (CBC Gem, YouTube, CEBL+) En théorie, Vancouver pourrait bien être la meilleure équipe de l'Ouest. Bien sûr, les matchs ne se jouent pas seulement en théorie, et les Stingers ont prouvé qu'ils pourraient également être une force malgré la perte d’East II ainsi que de Keon Ambrose-Hylton au profit des Honey Badgers durant l'intersaison. Ce qui signifie qu'il y a beaucoup en jeu dans ce match de revanche en termes de perception (Edmonton gagnerait sûrement beaucoup de confiance avec une autre victoire ici) et de la réalité des classements. Après avoir perdu le joueur le plus utile, Mitch Creek, durant l'intersaison, les Bandits pourraient avoir trouvé un remplaçant immédiat avec Jaelen House, qui mène la ligue avec 60 points malgré n'avoir commencé qu'un des deux matchs. House, un Américain de 25 ans, est deuxième dans les tentatives de tir, juste derrière le tireur notoire Teddy Allen, bien qu'il ait également 14 passes décisives. Ailleurs, les vedettes cimentées de la LECB, Tevian Jones et Tyrese Samuel, ont également connu de forts débuts. Les deux ayant un pourcentage de réussite de plus de 59 pour cent. Edmonton, quant à eux, a été menée par le merveilleusement nommé Dain Dainja, qui est ressorti avec une performance de 25 points et 14 rebonds lors de la victoire contre les Bandits. Empêcher Dainja d'avoir ce genre de soirée à nouveau sera parmi les points clés pour les Bandits lors du match d’ouverture à domicile. Et, quelle que soit l'équipe qui sort victorieuse de ce match, elle se présentera comme le principal rival des meneurs de l’Ouest, les Sea Bears de Winnipeg. Horaire hebdomadaire (huit matchs) Match #12 – le jeudi 21 mai – SSK à SSS – 11 h (HE) / 9 h (HC) – Toronto Pan Am Sports Centre (CBC Gem, YouTube, CEBL+) Match #13 – le jeudi 21 mai – BHB à OTT – 19 h 30 (HE) – L'Aréna de la Place TD (CBC Gem, YouTube, CEBL+) Match #14 – le vendredi 22 mai – NRL à WPG – 20 h (HC) / 21 h (HE) – Canada Life Centre (CBC Gem, YouTube, CEBL+) Match #15 – le vendredi 22 mai – EDM à VAN – 19 h (HP) / 20 h (HR) / 22 h (HE) – Envision Financial Court au Langley Events Centre (CBC Gem, YouTube, CEBL+) Match #16 – le samedi 23 mai – MTL à OTT – 19 h (HE) – L'Aréna de la Place TD (CBC Gem, YouTube, CEBL+) Match #17 – le dimanche 24 mai – NRL à EDM – 17 h (HR) / 19 h (HE) – Edmonton EXPO Centre (CBC Gem, YouTube, CEBL+) Match #18 – le dimanche 24 mai – CGY à VAN – 17 h (HP) / 18 h (HR) / 20 h (HE) – Envision Financial Court au Langley Events Centre (CBC Gem, YouTube, CEBL+) Match #19 – le lundi 25 mai – WPG à BHB – 19 h 30 (HE) / 18 h 30 (HC) – CAA Centre (CBC Gem, YouTube, CEBL+) Pour le calendrier complet de la LECB 2026, veuillez visiter cebl.ca/games . ###
May 20, 2026
It’s early days in this CEBL season as teams go through the learning process of discovering who they are and what they might become. But squint closely enough, and the tiniest signs of which teams might emerge as contenders are beginning to show. In fact, you don’t even have to squint all that much to notice Brampton’s 2-0 record and plus-24 point differential. On the west coast, Vancouver’s 124-point opening-game outburst also put opponents on notice. Interestingly, both of those squads will get a unique test in the form of a rematch as we enter the second full week of action. The Honey Badgers will meet the Ottawa BlackJacks in the nation’s capital after Javonte Smart and company gave Brampton a scare on its home court. Meanwhile, the Bandits will get another shot at the Edmonton Stingers — this time at home — after a 13-point loss on Saturday. Let’s dive a little deeper into those two marquee games… Honey Badgers (2-0) vs. BlackJacks (2-1) — Thursday, 7:30 p.m. ET, The Arena at TD Place (CBC Gem, YouTube, CEBL+) Sean East II has come as advertised in his first year with the Honey Badgers. The MVP runner-up last season, East II has scored 47 points, tallied 24 assists and 14 rebounds while shooting 50 per cent from three-point range through two games — exactly why General Manager Jermaine Anderson brought him in. But East II hasn’t done it alone, getting help from Matthew Moncrieffe’s 21 combined rebounds and Cameron Tyson’s incredible outburst of eight three-pointers in the 91-86 win over Ottawa. The BlackJacks, on the other side, might be pointing at that very shooting as a reason for optimism. Ottawa shot just 25 per cent from beyond the arc compared to Brampton’s 48 per cent, with Tyson hitting half of his attempts alone. If the BlackJacks can close that gap at all, it could make all the difference. Ottawa appears to have carried some momentum from the end of last season, when it found a winning mix led by Javonte Smart only to be undone by playoff absences. Smart, in particular, has picked up where he left off, putting up 71 points and 28 assists through three games, including wins over Calgary Surge and defending-champion Niagara River Lions. However, for Ottawa to avoid fighting uphill like it did last season, an early win over the Honey Badgers would be crucial in keeping the standings close and the head-to-head tiebreaker in play. Lose, and the separation becomes significant already. For Brampton, which entered the season with big expectations, it’s a chance to prove all the hype was warranted. Stingers (1-1) vs. Bandits (1-1) — Friday, 5 p.m. PT / 6 p.m. MT / 8 p.m. ET, Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) On paper, Vancouver might just be the best team in the West. Of course, the games aren’t played on paper, and the Stingers have proven they might be a force too despite losing East II along with Keon Ambrose-Hylton to the Honey Badgers in the off-season. Which means there’s plenty at stake in this rematch in terms of both perception — Edmonton would surely gain lots of confidence from another victory here — and the reality of the standings. After losing MVP Mitch Creek in the off-season, the Bandits might have stumbled onto an immediate replacement in Jaelen House, who leads the league with 60 points despite starting just one of two games. House, a 25-year-old American, is second in shot attempts only behind noted gunner Teddy Allen, though he also has 14 assists. Elsewhere, cemented CEBL stars Tevian Jones and Tyrese Samuel have also enjoyed strong starts, with both shooting over 59 per cent from the floor. Edmonton, meanwhile, has been led by the wonderfully named Dain Dainja, who erupted for a 25-point, 14-rebound effort in the win over the Bandits. Preventing Dainja from having that kind of night again will be among the keys for the Bandits in the home opener. And whichever team emerges victorious in this game will present itself as the top challenger to the West-leading Winnipeg Sea Bears. Weekly schedule (8 games) Game #12 – Thursday, May 21 – SSK at SSS – 11 a.m. ET / 9 a.m. CST – Toronto Pan Am Sports Centre (CBC Gem, YouTube, CEBL+) Game #13 – Thursday, May 21 – BHB at OTT – 7:30 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #14 – Friday, May 22 – NRL at WPG – 8 p.m. CDT / 9 p.m. ET – Canada Life Centre (CBC Gem, YouTube, CEBL+) Game #15 – Friday, May 22 – EDM at VAN – 7 p.m. PT / 8 p.m. MT / 10 p.m. ET – Envision Financial Court at Langley Events Centre (CBC Gem, YouTube, CEBL+) Game #16 – Saturday, May 23 – MTL at OTT – 7 p.m. ET – The Arena at TD Place (CBC Gem, YouTube, CEBL+) Game #17 – Sunday, May 24 – NRL at EDM – 5 p.m. MT / 7 p.m. ET – Edmonton EXPO Centre (CBC Gem, YouTube, CEBL+) Game #18 – Sunday, May 24 – CGY at VAN – 5 p.m. PT / 6 p.m. MT / 8 p.m. ET – Envision Financial Court at Langley Events (CBC Gem, YouTube, CEBL+) Game #19 – Monday, May 25 – WPG at BHB – 7:30 p.m. ET / 6:30 p.m. CDT – CAA Centre (CBC Gem, YouTube, CEBL+) For the full 2026 CEBL schedule, please visit cebl.ca/games . ###
May 18, 2026
he Niagara River Lions announced today the signing of 6’5 American guard Keonte Kennedy for the 2026 Canadian Elite Basketball League (CEBL) season. Kennedy will join the team for their season opening game tonight versus the Ottawa Blackjacks. Kennedy joins the team after just days ago finishing his season with Imortal Albufeira of the Liga Betclic in Portugal where he led the team with 17.4 points per game and averaged 4.9 rebounds and 2.2 assists in 24 games. The Austin, Texas native graduated from the University of California, Berkeley , where, in his lone year with the Bears , he started all 25 games he played, averaging 9.3 points, 4.7 rebounds, 1.8 assists. He finished the season strong, shooting over 42% from three-point range across the final eight games and recording 13 double-figure scoring performances. Prior to Cal, Kennedy averaged 9.2 points per game at the University of Memphis and enjoyed a breakout season at University of Texas at El Paso (UTEP) 2021-22, where he posted 14.1 points, 6.1 rebounds and 1.8 steals per game. Kennedy began his professional career with Umea BSKT of the Swedish Basketball League (SBL) for the 2024-2025 season and finished that year with Sporting FC in Portugal. The Niagara River Lions are one of the founding franchises of the Canadian Elite Basketball League (CEBL) and the league’s reigning back-to-back champions (2024 & 2025). Competing out of the Meridian Centre in downtown St. Catharines, from May to August each season, the River Lions proudly represent the twelve municipalities of the Niagara Region, uniting fans through passion, pride, and purpose. Entering their second decade, the River Lions have earned a reputation for championship-caliber performance and community impact, embodying the strength and spirit of Niagara both on and off the court. For more information, visit www.riverlions.ca or follow on social: @NiagaraRiverLions on IG , FB , TikTok , & LinkedIn and @RiverLions on X . ###
May 15, 2026
Al Whitley menait une vie épanouie après sa carrière dans le basketball, après avoir passé 22 ans au sein des Mavericks de Dallas. Puis, Leonard Asper a racheté les Honey Badgers de Brampton. Asper, un ami et associé de Mark Cuban, a sollicité l'avis de l'ancien propriétaire des Mavericks. Cuban l'a orienté vers Whitley. Il n'a pas fallu longtemps pour que leur relation devienne officielle. « Quand on m'a proposé ce projet », se souvient Whitley, aujourd'hui chef de la direction des Honey Badgers, « je me suis dit que c'était une opportunité que je ne pouvais tout simplement pas laisser passer. » L'embauche de Whitley a été annoncée en novembre. Six mois plus tard, Cuban a rejoint le groupe de propriétaires de l'équipe. Entre-temps, les Honey Badgers ont entièrement remanié leur effectif, notamment en recrutant trois vedettes en tant que joueurs autonomes : Sean East II, finaliste du titre du joueur le plus utile, Jameer Nelson Jr., élu meilleur défenseur de l'année, et l'ailier canadien Keon Ambrose-Hylton. « Tout le monde est plein d'énergie. À Brampton, on parle d'une nouvelle ère. Je pense que la communauté s'en rend compte et adhère à cette idée. Et on a hâte », a déclaré Whitley. La nouvelle ère du basketball des Honey Badgers commencera vendredi lorsqu’ils recevront les BlackJacks d'Ottawa au CAA Centre (19 h 30 HE, CBC Gem/YouTube/LECB+). Brampton espère rebondir après deux saisons au cours desquelles leurs fiches cumulées se sont élevées à 11 victoires pour 33 défaites, dont 5 victoires pour 19 défaites l'année dernière. Les Honey Badgers n'ont plus remporté de match dans les séries éliminatoires depuis leur unique titre en 2022. Bien sûr, il y a de nombreuses raisons de penser que cela pourrait maintenant changer. Et Whitley ne recule pas devant ce défi. « Notre objectif est de nous battre pour le titre. C'est le début. C'est ce qu'on a toujours dit. Ce sera notre norme », a déclaré Whitley. East II, ce joueur de 26 ans originaire de Louisville, a déclaré que tout partait d'un objectif simple. « On va sans aucun doute être meilleur que l'année dernière. C'est vers ça qu'on se dirige. … On va simplement continuer à travailler fort et on va voir ce que vous en pensez », a déclaré l’arrière vedette. Pour Whitley, âgé de 52 ans, qui a côtoyé les grands noms du basketball canadien toute sa vie — qu'il s'agisse d'avoir grandi aux côtés de Steve Nash ou de l'avoir croisé à Dallas —, l’opportunité d'avoir un impact direct sur le basketball canadien par l'intermédiaire des Honey Badgers était extrêmement intéressante. Il a déclaré avoir suivi de près la LECB depuis ses débuts et avoir reçu des retours positifs de la part des entraîneurs des Mavericks qui ont consacré du temps dans cette ligue. « C'est l'âge d'or du basketball canadien. Le niveau de jeu dans la NBA est incroyable. Donc, si je peux faire quoi que ce soit pour contribuer au développement de ce sport ici, en m'appuyant sur mon expérience en NBA et au-delà, je vais certainement essayer », a déclaré Whitley. Le projet des Honey Badgers était ambitieux, mais Whitley savait qu'il pouvait s'appuyer sur son expérience acquise lors de son passage dans la NBA. Après tout, il était là lorsque Dirk Nowitzki a remporté le titre NBA en 2011, et il a vu de grands meneurs, comme Nash, Jason Kidd et Luka Doncic, évoluer à Dallas. « Pour moi, c’était simplement l’appréciation de pouvoir être à leurs côtés chaque jour, d’observer leur façon de faire, leur état d’esprit, leur discipline, ce qu’ils accomplissent, et de constater que les petits détails comptent, que le souci du détail compte. Faire partie de ça et côtoyer ces gars au quotidien a été pour moi une expérience incroyable que je n’ai pas tenue pour acquise », a déclaré Whitley. C'est peut-être cette influence du meneur qui a poussé Whitley à recruter East II et Nelson Jr. parmi ses principaux ajouts en tant que joueurs autonomes. East II a connu une première saison remarquable dans la LECB avec les Stingers d'Edmonton l'année dernière, au cours de laquelle il a terminé meilleur marqueur de la ligue avec une moyenne de 22,8 points par match, auxquels s'ajoutent 4,8 rebonds et 4,3 passes décisives, avec un pourcentage de tirs de 53,4 %. Nelson Jr., quant à lui, a dominé la ligue en nombre total de vols et en nombre de vols par match. « Ils ont le bon programme ici », a déclaré East II. « Des installations dignes de la NBA, gérées comme une organisation de la NBA. Je ne sais pas, il y avait juste quelque chose là-dedans qui m'a intéressé. Ça m'a tout simplement attiré. » En effet, Whitley a déclaré que le développement des joueurs constituait un élément clé de sa présentation pendant le marché des agents libres. « Notre travail consiste à faire en sorte que ces gars-là viennent et qu’ils repartent meilleurs. Et comment sont-ils meilleurs ? Nous avons mis en place un système avec nos recruteurs, notre équipe d'entraîneurs, mon expérience dans la NBA, et même au niveau de la direction avec notre directeur général et son adjoint, grâce auquel ces joueurs vont progresser cet été », a déclaré Whitley. « Et on a en quelque sorte mis en place un environnement de type G League pour ce qui est du développement, n'est-ce pas? Nous essayons de leur trouver leur prochain emploi, et c'est notre travail. » East II a déclaré qu'Ambrose-Hylton faisait déjà partie de l'équipe lorsqu'on lui a initialement proposé, après un match de la G League, de rejoindre les Honey Badgers. Ce n'est que plus tard que Nelson Jr. — avec qui il a joué et contre qui il s'est mesuré depuis l'université — a lui aussi fait le grand saut. Bien sûr, aucun d'entre eux ne savait à ce moment-là qu'ils allaient jouer pour une équipe appartenant à Cuban. Pour Whitley, cependant, il s'agissait simplement d'une évolution logique pour les Honey Badgers, qui ne cesse de s’élever. « Il y a là un aspect de loyauté qui compte beaucoup pour Mark », a déclaré Whitley. « Mark, en fin de compte, est un mordu de basketball. Il adore ce sport et souhaite le voir se développer à l'échelle mondial et il connaît très bien le Canada. Il est venu ici plusieurs fois avec moi et mes amis, il considère que Toronto et la région du Grand Toronto sont une ville de classe mondiale, donc je pense que ça a été une décision très facile à prendre pour lui. » Malgré tout, c'est l'une des premières choses qu'East II a mentionnées lorsqu'on lui a posé des questions sur son nouveau logement. « J'aime cette ville. C'est assez grand. De jolis appartements. Tout est bien. De belles installations. Un superbe aréna. Tout est génial. Je viens d'apprendre que Mark Cuban est devenu propriétaire. Tout va très bien. Beaucoup d'énergie. Il faut juste se mettre en route pour la saison », a-t-il déclaré. Whitley a déclaré que la principale leçon qu'il avait tirée de ses décennies passées aux côtés de Cuban à Dallas était que l'expérience des partisans était primordiale. Dans la LECB, a-t-il déclaré, cela se traduit par les moments du pointage cible où l'intensité monte d'un cran au lieu de dégénérer en une succession de fautes. Mais il sait aussi que pour les partisans, rien ne vaut une victoire. « Nous voulons être une franchise dont notre communauté soit fière, tant sur le terrain qu’en dehors. Voilà donc mon état d'esprit », a déclaré Whitley. « C'est un divertissement abordable. Ce sont des basketteurs incroyablement talentueux. À mon avis, la compétition de cette année sera la meilleure de toute l'histoire de la LECB. Et nous avons hâte de commencer. »