Montréal Alliance Announce Jo-Annie Charbonneau as New Team President

The Montréal Alliance announced Wednesday the appointment of Jo-Annie Charbonneau as its new President, effective immediately. Charbonneau brings a wealth of experience and a profound passion for sports, marking a new chapter for the Alliance as it continues to grow within the Canadian Elite Basketball League (CEBL).

Charbonneau has an impressive background in sports law and event management, having served as Chief of Public Revenue, Sport and Development at Podium Productions since 2015. During her tenure, she played a pivotal role in organizing international sporting events such as the World Triathlon Championship Series, the FIBA 3x3 World Tour, and the Volleyball World Elite 16 Beach Pro Tour. Her leadership in securing public funding and fostering partnerships with major sports federations has been instrumental in the success and sustainability of these events.

“Jo-Annie has demonstrated exceptional leadership and dedication in the world of sports management,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Her extensive experience and proven track record make her the ideal person to lead the Montréal Alliance into a bright and successful future.”

Charbonneau’s commitment to promoting sport and unifying communities is evident through her numerous professional and volunteer engagements. She has been an influential mentor at HEC Montréal, served on the Board of Directors of Égale-Action, and chaired committees for both World Triathlon and Triathlon Québec. Her academic credentials, including a Master of Law (LL.M) in Sports Law from Marquette University and a Juris Doctor (J.D.) from the University of Ottawa, further solidify her as a distinguished leader in the field.

“I am honoured and thrilled to join the Montréal Alliance as President,” said Charbonneau. “My journey in sports has always been driven by my passion for bringing people together and fostering a sense of community through athletic excellence. I look forward to building on the incredible foundation laid during the franchise’s first three seasons and working with our talented team to achieve new heights. Together, we will continue to make the Alliance a source of pride for Montréal and our devoted fans.”

Charbonneau’s extensive career also includes strategic consulting at LBB Strategies, where she developed high-performance plans for sports organizations and prepared bid documents for major sporting events. Her publication in the Marquette Sports Law Review on antitrust and labor law in professional sports leagues showcases her deep understanding of the legal aspects of sports management.

With her appointment as President, Charbonneau is poised to lead the Montréal Alliance with a focus on community engagement, exceptional game-day experiences, and a commitment to excellence both on and off the court. The Alliance is confident that under her leadership, the team will continue to thrive and make a significant impact in the world of professional basketball.

Annie Larouche will remain in her position until the end of Championship Weekend, ensuring a smooth transition and continuity for the organization during this period.