Blog Layout

Guru Organic Energy Becomes The Official Energy Drink Partner of the CEBL

May 3, 2023
  • Basketball is the #1 sport that GURU target audience watch, play or follow, the #1 participatory team sport in Canada, and the 2nd fastest growing sport in the world with over 2.4 billion fans
  • CEBL viewership growing at a rapid pace, totalling 4.2 million viewers and media reach of 95 million+ in 2022, while recently securing a multi-year partnership with TSN as its official broadcaster
  • Sponsorship to run for the entire 2023 CEBL season from May to August, including the CEBL Championship Weekend, where GURU will be the exclusive energy drink partner


Montreal, Quebec, May 2, 2023 – GURU Organic Energy Corp., Canada’s leading organic energy drink brand, is pleased to announce it will become the Official Energy Drink Partner of the Canadian Elite Basketball League (CEBL) and the CEBL Championship Weekend for the 2023 season. GURU’s sponsorship includes a comprehensive media plan that comprises of in-arena branding, media and broadcast brand advertising and fun-filled activation opportunities at CEBL arenas in Vancouver, Edmonton, Calgary, Saskatoon, Winnipeg, Niagara, Brampton, Ottawa and Montreal. GURU will also become the official presenting partner of the CEBL’s Target Score ending. The CEBL is the only FIBA league globally utilizing this rule, ensuring every game ends with the excitement of a made basket.

 

“We are thrilled to have entered into this exclusive partnership with the CEBL, which represents a great opportunity to showcase the GURU brand across Canada, through the game that is most played or watched by our core target consumers,” said Carl Goyette, President and CEO of GURU. “Our experience last year as a sponsor of the 2022 CEBL Championship Weekend was so overwhelmingly positive that we couldn't pass up the chance to partner with the CEBL for the entire season. In addition to the obvious strategic reasons for this sponsorship, the CEBL shares our values of community involvement, diversity, well-being and respect for the environment, making this partnership a perfect fit all round.”

 

"As proudly Canadian brands that share similar values in health, lifestyle, community, and inclusion, we are thrilled to be bringing GURU to all our markets across Canada this CEBL season,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “What started as a very successful 2022 Championship Weekend partnership has now become a year long celebration of all the great things that basketball brings to our shared communities across the country.”

 

“We are eager to start an exciting new season with the CEBL on May 24 in Ottawa and bring Good Energy to a growing number of Canadians who care about getting their energy from better-for-you products filled with natural, energy boosting and functional ingredients,” added Mr. Goyette.   

 

About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 71 per cent of its 2022 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Nine players have moved from the CEBL into the NBA following a CEBL season, and 28 CEBL players attended NBA G League training camps last October. The 2023 CEBL season tips off May 24 with the Brampton Honey Badgers visiting the Ottawa BlackJacks in a game that will be nationally televised on TSN. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook and YouTube.

 

About GURU Products

All GURU energy drinks are plant-based, high in natural caffeine and free of artificial sweeteners, artificial colours and flavours, and have no preservatives. In addition, all drinks are organic, vegan and gluten-free – and the best thing is their amazing taste.

 

About GURU

GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 points of sale, and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.


December 18, 2024
The holiday season is about spending time and celebrating with friends and loved ones while also supporting important causes and initiatives in the community. The Honey Badgers front office staff visited the Regeneration Marketplace and the Regeneration Marketplace on Tuesday afternoon to sort food donations, portion meals, stock shelves and assist guests with food selection. “As leaders in our Brampton community, it is extremely important for us to collaborate with local organizations that continue to make a positive impact in the lives of others on a daily basis,” said Josie Pingitore, vice president of the Brampton Honey Badgers. “Our organization is committed to continue to make strides in our community growth, not only during the holiday season but throughout the calendar year.” Regeneration Marketplace is a local food bank in the heart of downtown Brampton, operating to provide quality, helpful food and household items for those in need in the community. Open 365 days a year, they proudly serve 39,000+ meals annually with more than 1,100 households receiving the necessary food and goods on a weekly basis. “Right now we are just inundated with donations, and the work the Honey Badgers did to help us sort saved us so much time,” said Katie Cleland, director of development at Regeneration Outreach Community. “This will help us get the food on the shelves much quicker so that we can serve more people this week.” The Honey Badgers staff were also joined by Amisha Moorjani, owner of The Food Quotient, and Rod Power, City of Brampton Councillor of Wards 7 and 8. This is one of many initiatives that the Honey Badgers and Councillor Power have collaborated on this holiday season, including turkey drives and Christmas dinners for underprivileged youth. To learn more about how you can contribute to the Regeneration Office & Meal Program or Regeneration Marketplace, please contact [email protected] or visit www.regenbrampton.com .
December 4, 2024
Chaque équipe visitera chaque ville en 2025 alors que la ligue dévoile le calendrier de sa septième saison
December 4, 2024
Every team visits every city in 2025 as league unveils CEBL 2025 schedule for seventh season
November 28, 2024
LANGLEY, BC - The Vancouver Bandits professional basketball team is proud to announce the launch of the Bandits Community Foundation - the team’s dedicated charitable and philanthropic arm. This foundation is committed to empowering youth and driving positive change across British Columbia through innovative basketball and education programs. The Bandits Community Foundation will prioritize creating pathways for youth and adults to excel both on and off the court. Its initiatives include supporting local nonprofits, increasing access to basketball in underserved communities, and creating meaningful opportunities for individuals to engage in the sport—all while fostering community connections and personal growth. “We believe in the power of community and the ability of sports to inspire, unite, and create lasting change,” said Dylan Kular, Executive Director of the Bandits Community Foundation. “The launch of the Bandits Community Foundation is a commitment to giving back and empowering the next generation. Together, we are building a brighter future, one bucket at a time.” To guide this effort, the Bandits Community Foundation will be guided by an esteemed Board of Directors: Shawn Dheensaw, Basketball BC Executive Director Teresa Gabriele, Canada Basketball national team alumni Charles Hethey, O’Neil Law LLP Lawyer and Partner Dylan Kular, Vancouver Bandits Basketball Team President Peter Natrall, ISPARC Regional Coordinator Kim Smith-Gaucher, 3x3 Canada Basketball Women’s Head Coach Lucky Toor, TGL Group CPA’s LLP Co-Founder and Partner Full biographies of the Foundation’s board members can be found here . In addition to basketball-centred programs, the Foundation will support local charities, schools, and community organizations through scholarships, mentorship opportunities, and event collaborations. Its overarching vision is to ensure sport and education are accessible to all, regardless of socio-economic circumstances. The Vancouver Bandits have long championed community engagement through initiatives such as: Court Projects: Building and refurbishing outdoor basketball courts across BC Bandits School Tour: Delivering cost-free basketball workshops and practice instruction to high school teams Community Champion Initiative: Providing youth and families in need with the special experience of a Vancouver Bandits game Indigenous Basketball Collective: A partnership with the Indigenous Sport, Physical Activity & Recreation Council to foster opportunities for Indigenous players and coaches The Bandits Community Foundation invites individuals and businesses to join its mission, amplifying its impact through donations and partnerships. Every contribution helps provide vital tools, experiences, and support for youth to thrive. For more information about the Bandits Community Foundation, its programs, or ways to get involved, visit www.banditsfoundation.ca . Follow the Foundation’s journey on social media: Instagram , Facebook , and Twitter @BanditsFoundation.
November 21, 2024
The Canadian Elite Basketball League mourns the loss of one of our most beloved players, Chad Posthumus. Chad was a founding player in our league, helping lead Saskatchewan to the inaugural CEBL championship in 2019. He was a fan favourite in ensuing years playing with Ottawa and Winnipeg and representing Edmonton and Brampton in international tournaments. Chad had a love for people and for the game of basketball that lit up even the largest arenas. His spirit and passion touched the hearts of fans and inspired teammates and all of us blessed to have shared Chad’s all-too-brief life with him. Chad represented the best in aspiring Canadian basketball players during his professional career in Japan, Argentina, and here at home. Off the court he was an Academic All-American in college and was a dedicated advocate for those living with Diabetes. The impact Chad made on our world is as undeniable as the force that he was on the court. Our deepest sympathies go out to Chad’s family, his legion of friends, fans, and teammates, and to the Winnipeg Sea Bears organization. - CEBL -
By Josh Kozelj November 18, 2024
How Jon Giesbrecht brought mindfulness to Vancouver — paving the way for the best season in franchise history
November 14, 2024
Award-winning Canadian entrepreneur becomes co-owner of the league, with the goal of growing the business of basketball in Canada
November 14, 2024
L’entrepreneur canadien primé devient copropriétaire de la ligue, avec pour objectif de développer la commercialisation du basketball au Canada
By Myles Dichter November 14, 2024
Drew Green’s basketball roots run deep. Green, the CEO of Indochino, played high-school hoops against the likes of Rowan Barrett, starred on the York University squad and went on to ply his trade professionally in Australia and Singapore. Now, his two sons are forging their own careers in the sport — and Green is right there with them. On Thursday, the CEBL announced that the accomplished executive was coming aboard as its first-ever Chair of the Board of Governors and co-owner. “We are a basketball family, right? We've been in the gym, my sons and I, thousands and thousands of hours. We have an NBA half court literally in our front yard that we built during COVID. And so this is going to be a lot of fun,” he said. It’s a partnership that fits as snugly as a well-tailored suit. The Scarborough, Ont., native said that watching his sons find their love for basketball in recent years reignited his own affinity for the sport. “The two areas of passion in my life are basketball and business. And they interplay really well with this role,” Green said. Throughout the many business ventures, Green said his first job was as a father to Liam and Aidan and as a husband to his wife, Andrea Dayco. While his sons are triple-citizens of Canada, the U.S. and the Philippines, Green has made it a point to raise them with Canadian values — and to push them toward the national basketball culture. “I've seen the evolution of basketball in this country firsthand. When I played in high school, I think we had one, maybe two people that ever played in the NBA. The ability to play in the U.S. and go to and play (NCAA) Division One basketball didn't really exist. “Rowan was one of that first cohorts that played, and that was amazing, but it was so rare.” Now, there are nearly 200 Canadians playing in college basketball’s top division. Among those players is Liam, who recently accepted a five-year scholarship at Florida Atlantic University. Aidan plays for the renowned prep school Montverde Academy, which produced the likes of current Raptors RJ Barrett and Scottie Barnes. Liam heads to FAU with some CEBL background, having practised with Vancouver Bandits head coach Kyle Julius. Green said the CEBL has quickly become a foundational piece of the Canadian basketball landscape through its partnership with U Sports, its reach to all corners of the country and its affordability. “I think there's just an amazing group of people involved in the league that are really passionate about growing the sport, growing the business (and) providing a really, really incredible experience to customers. “You've got some of the best athletes in Canada and the world playing in the games. … The product continues to get better and better every year,” he said. Besides his impressive basketball resumé, Green has enjoyed a long, successful career in business. He took over as CEO of Indochino, the men’s formal-wear company, 10 years ago and proceeded to launch its retail business, raise over $100 million in strategic capital commitments and guide the brand through the pandemic. Prior to Indochino, Green founded Canada’s first multi-merchant marketplace (now owned by Emerge Commerce) and was an executive at DoubleClick (acquired by Google) and Shop.com. At the CEBL, Green will help introduce the league to potential partners and investors while assisting the league and team owners on business matters. CEBL commissioner Mike Morreale called the partnership with Green “an incredible win.” “Drew’s business success speaks for itself and his passion for the game mimics all involved in making the CEBL a homegrown and global success. His personal financial investment into the league demonstrates his strong belief of our bright future and recognizes the foundation that has been built during our formative years,” Morreale said. “Personally, I look forward to getting right to work with Drew on the next stage of the CEBL and the growth of our game.” Green said the CEBL is on a “great trajectory,” but projected plenty of growth potential too. “Whether that's sponsors or investors or other types of strategic partners that really align with growing the game of basketball and growing the business of basketball in Canada, I think there's lots and lots of opportunities,” he said. “When you try to do something on your own in life, it often takes you a lot longer than it should at the core of it. And so that's why partnerships have always been a core ethos of mine to build businesses.” Green also remained connected to sports through business as Indochino established partnerships throughout the four major North American sports leagues. There was one NBA draft, Green said, in which half of the first round wore Indochino — though the company cannot take credit for Gradey Dick’s infamously bedazzled red suit. “We had a deal to provide him with suits and actually suited him up,” Green recalled, “and then I saw the suit and I was like, what the, how did that happen? That was not an Indochino. So he went off the reservation and did his own thing, but good on him. It got a lot of hits.” Like Dick, CEBL players have quickly become known for their personal branding and tunnel fits. Now, with a former hooper in Green on board, the CEBL brand itself is ready to truly take off. “I just think the CEBL will play a really critical, critical role in the evolution of the game over these next couple decades,” Green said, “and inspire a whole new generation of young athletes to go after their dreams.”
November 5, 2024
Twenty-four players with CEBL experience currently attending G League training camps
More Posts
Share by: